Isn’t this the million dollar question on everybody’s mind? Everyone who is concerned with taking their online business to a new level at least! This is almost as close as Sophie’s Choice as there’s no clear direction, no clear winner! Both platforms have their own set of USPs which are equally fruitful.
Magento and WooCommerce are two of the most popular e-commerce platforms around the world, used by millions of web developers left, right and centre. No wonder this Magento Vs. WooCommerce has been a source of endless blogging debates and what not. One of these can be labelled as a ‘standalone’ entity under the tag of eBay whereas the other one is a WordPress plugin. Talk to any top Magento development company out there or technically astute WooCommerce developers, and they will tell you that these 2 platforms should be on the top of your priority list if you’re setting up an online business.
However, just like everything else, there must be a winner. Let’s dissect these two platforms right to their nitty-gritties and try and find the one which will be more suitable as per your needs.
1. First things first, both Magento and WooCommerce follow an open source regime. For non-techies, being an open source platform gives developers the freedom to customize. Since the original platform code is accessible to everybody, you can choose to modify it according to your requirements. As a business owner, you can be pleased by the fact that you will have the help of an entire programming community.
2. Both of these platforms fall under the ‘Freemium’ label i.e. Free + Premium. Of course the platform is free to use traditionally, but it is highly likely that you’ll need to incorporate multiple ‘extras’ as and when your entity grows. Magento and WooCommerce come with such paid plug-ins to enhance your e-commerce experience.
3. You can upload and manage countless products via both platforms. This helps with the scalability aspect. Of course, you’ll want to expand as much as possible; hence this flexibility quotient really comes in handy when you do.
4. These platforms come with the option of adding a blog to your website to optimize your SEO quotient. Blogging is a given these days! Everyone does it; and there are good reasons why.
5. Magento and WooCommerce both allow you to track, view and manage Analytics of your website. You can seamlessly connect with Google Analytics and get to know the intricacies of your business, demographics, audience, trends and much more.
1. The Deployment Aspect
2. The Money Aspect:
3. The ‘Customer Shopping Experience’ Aspect
4. The ‘Additional Store’ Aspect:
5. The ‘Product Dealing’ Aspect:
6. The ‘Extensions’ Aspect:
An important thing to remember is that Magento was specifically designed to cater to e-commerce stores. Hence, if you belong to a separate domain, think otherwise. Magento’s scalability quotient makes it an ideal fit for those who see expansion in their near future, that too at a larger scale than the average Joe. The basic features of Magento are higher in number than its counterpart. However, it is worth noting that you’d need to spend the extra buck and hire a potent web developer to execute it. On the contrary, you wouldn’t need to opt for a WordPress development company to fulfil the same needs. WooCommerce hence becomes the go-to option for smaller and some medium sized businesses as well.
The bottom line is – If you can afford to hire proper help, go for Magento as that will expand your business horizon by manifolds. But going by the general trend of nascent businesses which need to be cost efficient at first, WooCommerce seems like the way to go.
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