In this frantic e-commerce world, we all know that the margins for error are almost next to none. With a gazillion competitors sitting patiently waiting for you to commit mistakes, it’s literally mayhem out there in the online business world i.e. e-commerce.
Just the past 2 years, we’ve seen multiple brands come up with online services for pertaining to every feasible domain right from ordering grocery to motorcycle taxi, from getting music classes to classifying insurance policies, from renting football pitches to checking news and more. You must’ve all noticed the rising number of e-commerce brands showcasing their ads while watching TVs. The presence of all of these facets is just a testament to the frightening pace this domain is moving and conquering the business world.
Virtual Entity of Every Business
What’s the first thing that comes to mind when you listen to the phrase, e-commerce? The W-E-B-S-I-T-E! A website is the virtual personification of the brand under consideration. This is the first thing people notice and research about when they listen to your brand name. First impression is the last impression, as they say. This is why it has become highly imperative to pay due attention to this matter and leave no stone unturned when it comes to designing your website in the most optimized manner.
Whether it is finalizing the text, the main headline that pops out, the sets of images rolling up and down, the segregation of categories on the header – everything needs to be spot on for you to increase your odds of getting those customers or retaining the ones that you already have. Ask any experienced Magento store development company out there and they will testify to the underlying importance of the company website and the various intricacies that go along with it.
There’s a reason why brands are now flocking to hire Magento programmers who have valuable industry experience and technically astute know how.
As and when we open a website, the first thing that comes to notice is how soon the website is actually opening i.e. loading speed in technical terms.
No Short-cuts Available
Loading speed is something that’s either there or not! There’s no middle ground or a shortcut which will make your brand look less worse if you’re at the bitter end of it.
Even if it might not seem like it, an optimum loading speed might be the difference between getting a customer or losing one.
Here a few reasons why a good loading speed is a foregone conclusion:
First Impression is definitely the Last!
- The heading is somewhat self-explanatory. Before checking the headline or that wide cover image surpassing the length of the website or checking out the offers, individuals or customers pay attention to the load time of a website.
- A deal maker in its entirety, it is a sure shot way to get into the good books of customers.
- Optimum load time is one of those aspects which might not work in your favour if its there but it will definitely push customers away if its not. Get the gist?
The Answer To Fierce Competition
- With new and upcoming players entering the domain with every passing day, the competition out there is as fierce as ever.
- In such a dominating scenario, you need to set yourself apart from many other counterparts available in the market. One such marker which works is a good website loading speed.
- The harsh reality is that every brand out there is more or less following the same practices which is why the load time has gained even more importance lately.
Time is Money!
- Out of everything a customer has, patience is not one of them. Time is money and we all know it.
- Nobody will waste more than 8-9 seconds on average for your website to load all its text and graphic entities. So you should discuss with your Magento 2 theme development company about building a template that loads faster, Under 3-4 seconds time
- Not only will it drive the customer away but it will ensure that the customer will never return to your brand. Pair that up with bad-mouthing on the Internet, bad reviews on social media and a lot more and you’ve got yourself a recipe for failure.
- Moreover, we’ve already established that the competition is immense, which is why customers have a gamut of options to choose from. Ergo, if you don’t give them a quick load time, they will rather go somewhere else.
- Pay due diligence to the number of images that are there on your home page, the weight of videos and the quality as well, all of which affect the website load time significantly.
Because Google Says So
- Why should you pay attention to your website load time? Because Google says so! Isn’t that enough in itself?
- With regular releases of updates that affect your SEO rankings or SERPs (Search Engine Result Page), Google has made it clear loud and hard that it will not tolerate slow load times for your web pages. As and when this update was released, every possible website with an inferior load time was pushed to the back of the rankings irrespective of the popularity of the brand name.
- And as every e-commerce enthusiast knows, how high you get placed on Google is the name of the game.
- Hence, load time will directly affect your Google rankings which in turn will negatively affect your visibility online, which will then push your sales back. And its all about numbers when it comes to the e-commerce world, isn’t it?
Prioritizing User Experience
- Last but not the least, its all about user experience at the end of the day. You want the customer to feel welcomed and content as and when he/she visits your website.
- Acting as a difference maker for your e-commerce brand, website load time exudes a sense of convenience to the customers. It ensures them that you’re paying attention to every parameter that defines your site simply for their convenience.
Well, after all that has been said and done, it has been truly established that an optimum website loading speed is a must for your e-commerce business. It is a dynamic parameter in the sense that you will continuously need to work towards maintaining the load time as it depends on a multitude of aspects. If you think getting customers is supposed to be easy, think again!