Counter Push has acquired a new definition with Push Notifications in E-commerce
Let us take you back to the era of retail days, the counter push was a technical term derived from sales force at that point in time. It means that in this condition any sales representative offers all the available products of a particular category to a customer. Later on, he tries to push the option that might fetch best returns to the company. It was a counter sales tactics. Now when the business is shifting base on E-commerce websites, most of the sales manager were thinking of a tool equivalent to this counter push. Here they figured out an answer in the form of push notifications. These are cute small sweet things shared by a company to its potential customer. Now they are also using it quite effectively for a proper brand recall as well. Telephone companies are using it; online retail stores are using it. Moral of the story is quite simple, rest of the world understands the utility of push notifications largely and they are not minding it either.
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Blackberry popularized it and app culture took it to a new level
Push notifications are small SMS like notifications that appears when you are doing some routines tasks, for instance when a person uses to receive a mail on Blackberry, he uses to come across this small push notification informing about something. In other words, push notification is a special interest message attached with various types of updates and regular notifications that you receive a communication. Location-based queries, weather updates, and news updates, all entertain push notification. Share index, sports updates, score updates, and emails, there are many communications that can act like an ideal vehicle for push notifications. Marketing forces are now using them quite prudently as a brand reminder. Various apps are also providing push notifications to their customers. WordPress development firms are also using them as an effective method of reminder.
It is not that pushy as normal people perceive it
Push notifications make a miss and blink appearance on your mobile screens or computer screens, these short and crisp messages never irritate a user because they vanish on their own and you do not need to delete them or manage them all the time. It is not an intrusion; it is not an invasion in the time and routine of an individual. If a brand or a company is going for push notification then we can say that it is a polite and prudent way to create a reminder. Emails or SMS’s have to wait for the choice of an individual; he can put them down and read later. Push notifications, on the other hand, is a cute way of communicating your things to a potential customer.
It is not a notification; it is news
A push notification can act like a catalyst factor for your business communication, it is a wise way of going for a mass campaign where overhead costs are at a minimum level and conversion rates are high. It has been observed in the case of many apps that were launched in order to cater to some basic duties. Like a women safety app can deliver the location of your beloved automatically, now imagine about a push notification coming along with it, you won’t mind that because you receiving a great service provided by a website developed by a expert wordpress developer.
A push notification can help you in cashing upon a brand loyalty. Suppose as a company you want to introduce a sales booster in the market, for a purpose you slashed down your prices and now you want rest of the world to know about them. A push notification can do it very easily for you.
