Google Ads Case Study: Transformed Galaxy Dental’s Online Presence with a 41% Conversion Surge

Galaxy Dental is a full-service dental clinic that provides a variety of dental services, including regular dental hygiene and emergency dental care. With a robust online presence and user-friendly website, Galaxy Dental wished to maximize its paid marketing efforts and attract new patients through an effective Google Ads Campaign.

As a leading provider of Google PPC management services, we helped Galaxy Dental to improve conversion rates and click-through rates (CTR).

Challenges

One significant challenge was ensuring that the existing ad campaign complied with Google Ads’ current policy. For instance, Google Ads has strict policies regarding ad content, landing pages, and user experience. If any aspect of the strategy violates the policy, it can lead to ad disapproval or account suspension.

Besides, there were other challenges as well, like:

There was high local competition, as the area already has a high density of competing dental practices. The high competition made it difficult for Galaxy Dental to stand out from the competitors.
The cost per conversion needed to be lowered to under $30. Hence, the campaigns required optimization to make them cost-efficient.

Solution

As a competent provider of Google PPC management services, we have tackled different complex situations and found a successful strategy to help the client achieve their goals. Here’s how our team of experts analyzed the Galaxy Dental’s situation and implemented a robust plan:

Our team conducted a thorough review of Google Ads policies to ensure that we understood the guidelines completely and created a strategy that didn’t violate any of them.
We developed ad copies that adhered to Google’s policies, keeping in mind that the ads didn’t use any prohibited medical terms. We ensured the content was clear, accurate, and user-friendly.
We optimized the landing pages as well to ensure that the pages were compliant, provided relevant information, and supported clear calls to action. The landing pages were optimized, keeping positive user experience in mind and reducing the risk of ad disapproval.
Our team conducted regular audits of ads and landing pages to ensure ongoing compliance with Google Ads policies. We addressed any potential issues that surfaced during the audits.
We also worked on keyword optimization, identifying keywords with high CTR potential and researching long-tail keywords that matched patient-specific searches. We even allocated a budget to keywords that showed strong performance in driving engagement.
We implemented geo-targeting within Calgary, Alberta, to target the local audience and excluded the locations that weren’t converting, saving the expense.
We developed a Performance Max campaign using high-quality images to capture attention and maximize conversion rates. This approach helped create dynamic and engaging ads that could adapt to user behavior.
We created expanded text ads to improve visibility and engagement with potential patients. Our team crafted headlines and descriptions that highlighted Galaxy Dental’s services and addressed patients’ queries.

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Results

Increased conversion rate by 91.76%
Conversions grew by 40.98%
Cost per conversion decreased by 8.59%

Successfully met the target of reducing cost-per-conversion to $30
Click-through-rates improved by 31.96%

What Clients Say?

Working with Icecube Digital for our dental PPC services has been outstanding. Their expertise in targeted ad campaigns has significantly boosted our patient acquisition. The team’s strategic approach and detailed reporting have transformed our online presence. Highly recommend their services for any dental practice looking to grow!

Dharmanshu

www.galaxydental.ca

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