Mafia Bike SEO Case Study - 270% Revenue Growth & 48% More Organic Users

Mafia Bikes is not your usual bike company. They’re loud, fast, and not afraid to be themselves. Made for riders who live for the thrill—wheelies, tricks, and everything in between, their BMX and stunt bikes are built in the UK.

Their concepts are unique. Their admirers are just as outstanding. Through time, they have created a vibrant group of freestyle riders that swear by their equipment.

The bikes were loudening on the streets. But on the internet? It was too quiet.

Their site was lagging behind the brand’s vitality. Icecube Digital stepped in to correct that and bring Mafia Bikes’ digital game up to speed.

Challenges

Our initial audit revealed several technical gaps and UX issues that were holding the brand back. From SEO problems to inconsistent pricing, here’s what we uncovered:

The blog lacked a keyword strategy, resulting in low visibility and poor search rankings.
Product pricing was inconsistent across pages, confusing users and increasing cart abandonment.
Indexing issues arose due to an unoptimized robots.txt file, broken links, and excessive redirect chains.
Key landing pages had thin content, reducing engagement and failing to rank for important keywords.
The website suffered from slow loading speeds and mobile rendering issues.
Duplicate meta tags, missing title tags, and unoptimized images were dragging down SEO performance.
Product pages lacked strong content, visuals, and CTAs—leading to high bounce rates and poor conversions.

Solutions

We developed a tailored SEO plan focused on fixing technical issues, enhancing content, and improving the shopping experience. Here’s how we turned things around:

Conducted detailed keyword research and optimized blog content using high-search, low-competition keywords, including long-tail and LSI terms.
Standardized product pricing across the site and added correct schema markup for better visibility in search results.
Fixed broken links, cleaned up robots.txt and the XML sitemap, implemented canonical tags, and enhanced internal linking for better crawling and indexing.
Enriched landing pages with detailed product descriptions, FAQs, customer reviews, and engaging CTAs to increase dwell time and conversions.
Compressed images, improved code performance, and resolved mobile rendering issues to enhance site speed and mobile usability.
Optimized all title tags, meta descriptions, and heading structures (H1-H6) with target keywords. Added proper alt text to all images.
Upgraded product pages with high-quality visuals, benefit-focused descriptions, integrated user reviews, and strong, visually clear CTA buttons.

View Live Website

Results

Revenue surged by 270%
Organic clicks grew by 41%

Transactions rose by 43%
Organic users increased by 48%

What Clients Say?

We couldn’t be happier with the work Icecube Digital did on our Magento 2 website! From start to finish, their team was professional, attentive, and responsive to all of our needs. They understood our vision and delivered a sleek, user-friendly design that’s perfect for our business. The migration to Magento 2 was smooth, and the overall performance of our site has significantly improved. We’re excited to see how it supports our growth moving forward. Highly recommend Icecube Digital for anyone looking for top-notch Magento development!

Marc Brotherton

Founder of Mafia Bike