The eCommerce space is growing rapidly and for small businesses, the selection of an appropriate platform can compromise their efforts online. This is where Shopify comes in: an eCommerce platform that enables millions of businesses out there. But is it suitable for your small business?
- Over 4.4 million online stores are powered by Shopify. (Source: BuiltWith)
- Shopify merchants generated over $495 billion in revenue in 2021. (Source: Shopify)
- Shopify boasts a market share of 31% in the US eCommerce platform market. (Source: Statista)
These statistics paint a clear picture: it is not just a preferential option. It is largely a critical block of commercial activity. Such numbers are fascinating, but they are just the tip of the iceberg. Let’s explore the compelling reasons why Shopify has become the go-to platform for small businesses looking to establish and grow their online presence.
7 Valid Reasons Why Shopify is a Small Business Powerhouse
1. Ease of Use: Get Up and Running in a Flash
Perhaps, without a doubt, the notable edge of Shopify is its easy-to-understand interface. Creating an online store that looks professional is no more rocket science however one is not a techie. The simple drag and drop tool by chiang uses code free along with tabs and even pictures easing product designing, shopping, and delivery.
Example: Let’s assume you are a cupcakes businessman who wishes to capitalize on the sweet business online. Shopify allows users to select themes applicable and attractive to their customers. After a few clicks and instant cake photos are uploaded, the pricing is done and sales begin in a few hours.
2. Affordable Pricing: Launch Your Dream Without Breaking the Bank
Shopify has proven to be relatively expensive but does prove helpful to small businesses as flexible plans start from $29 per month. It’s possible to launch and operate an online business without making large payments upfront or entering any long-term commitments because the package contains all the necessary tools to do so.
Example: When the number of cupcakes being prepared and sold increases, the baker can easily change the Shopify account to a higher one with extra costs, and this time there are reporting and reporting capabilities, and other multi-channel functionalities like sending gifts.
3. Mobile-Friendly Design: Capture the On-the-Go Shopper
Responsiveness of online stores is indispensable and the expectations of most customers is such in the modern era where everybody has or is actively using a phone. This is the reason why mobile versions of Shopify templates are included so that your store performs well be it borrowed from a computer or a cellphone.
Example: For instance, during the lunch break, a working customer of the bakery can visit its website through their cell phone and order an easy birthday cake, thanks to shopify built mobile page.
4. App Store Powerhouse: Extend Your Store’s Functionality
They have an erect app store with countless apps sought to increase your store and facilitate business activities where by there are over one hundred apps one can download to serve this purpose. Hordes of applications only fit for one business were developed including apps for accounting to ones for inventory management.
Example: Integrate your Shopify store with social media platforms like Facebook and Instagram to enable seamless social commerce. Customers of the business can place orders and make payments for the products while within the apps. A Shopify development company will assist you in identifying apps that will help facilitate your development business.
5. Built-in Marketing Tools: Reach Your Target Audience
Apart from the e-commerce platform, Shopify enables the seller to utilize several built-in marketing tools to expand their target audience and increase sales. Set up discount coupons, do email marketing, and perform search engine optimization – all while still having the Shopify platform. But if companies desire to make the most out of their online presence, it is helpful to work with Shopify SEO experts. These experts can craft a tailored SEO strategy to improve your store’s ranking in search results, driving organic traffic and boosting your sales.
6. Secure and Reliable: Peace of Mind for You and Your Customers
Every e-business is aware that security issues are the order of the day. For instance, Shopify takes care of computer security issues such as PCI compliance and SSL certification, allowing you to concentrate that energy on business operations. Not to forget that questions raised by customers are swiftly attended to by Shopify which has a customer care team that is available twenty-four hours a day.
Example: Customers can place orders on the bakery’s website and share credit card details safely due to the reliable security that the Shopify systems provide.
7. Scalability: Grow Your Business Without Limits
As your business expands with the increase in orders, so will your Shopify store. What is needed is provided through Shopify as it is robust enough to accommodate large traffic and orders such that your store is guaranteed to grow with changing requirements.
Example: Let’s say your bakery is now the talk of the town! With the help of Shopify, additional orders and a busy website will not present a challenge, thus giving your expanding customers a great experience.
Shopify Website Design Packages: Find the Perfect Fit
Web design is always a challenge, especially for small business owners who have to juggle multiple tasks. But thanks to Shopify website design packages, it is now easier as one can select an already designed template that they believe meets their branding needs and their budget constraints. Such packages can have the basic functionality needed for one to open an online store rather faster and cheaper than without them.
Social Commerce: Your Ticket to Success
Social commerce allows brands to obtain their customers and sell to them in a whole new way. If companies go with the flow, it is clear that they will be able to reach, engage and monetize like never before. It does not matter if you are just starting out or if you want to improve your online presence; social commerce has become unequivocally essential to every business strategy for survival and success in the 21st century.
Ready to unlock the power of social commerce but not sure where to start? Icecube Digital can help! Our team of social media experts can develop a tailored strategy to drive engagement, boost conversions, and elevate your brand on social media. Contact us today to learn more.
