To make your marketing campaign successful, you must provide an exceptional landing page experience for your customers. They can help you acquire new customers and increase existing sales opportunities for current ones.
Landing pages that are optimized boost conversions. It gathers essential information from visitors and facilitates their development through the ecommerce conversion funnel by encouraging them to take the desired action.
Marketers who invest in their landing pages see higher conversion rates and increased customer lifetime values.
Although, errors can put a dent in your conversion rate. So, it’s essential to identify and resolve them. This blog has listed the most common problems of landing pages below. Check it out.
Unclear Communication
Communication is the top priority and the most problematic one with landing pages. The images and text are responsible for convincing people to take specific actions and maintain their interest in the process. Although, clarity should be one of the main goals for writing landing page content.
Here is how you can fix it:
Focus on these three main points to achieve clear communication:
- Understanding your message
- Making your message clear
- Using words that resonate with your target audience
Slow Load Speed
People have become more impatient. Their attention span has shrunk due to overwhelming digital information. So, they will abandon your website in a blink of an eye if it loads slowly.
There are multiple factors behind the increase in latency. There can be bandwidth constraints in mobile networks, browsers having to process a higher number of requests, and bottlenecks in server-side rendering.
Here is how you can fix it:
Minify the CSS and JavaScript files to improve the page load speed. It would be best to use a CDN or caching proxy service to deliver static content from a centralized location. Leverage browser caching and reduce redirects. Ensure your images are no larger than they need to be and are also in a proper format.
Missing Live Chat
Live chat on landing pages is a way to increase customer engagement and improve conversion rates. Missing live chat can make important customers question your products or services, leaving them indecisive about their purchase.
Live chat on landing pages is one of the best ways to increase customer engagement and improve conversion rates. Having no live chat creates distrust among customers regarding your services or products. They will not purchase it.
So, having live chat software will reduce customer abandonment, which is a significant reason behind revenue loss.
Here is how you can fix it:
Integrate your landing page with a live chat feature. Ensure your live chat feature is user-friendly. There are many free plugins for live chat if you are running a CMS.
Not Having Frequently Asked Questions
You need to provide a better user experience if you want your landing page to convert. It’s essential to fulfill their expectations. The FAQ section can help you do that. Users can find answers to their most common issues or doubts regarding your product or service from the FAQs.
You can also use FAQs to answer questions that provide additional information to the customers regarding your offerings.
Here is how you can fix it:
Research the frequently asked question associated with your services and industry. It will help you target the essential questions on your landing page. Create an FAQ section to address a customer’s questions further down the sales funnel. It can address queries regarding the return policy, bonus content access, payment options, etc.
Your customers will feel more confident in their buying decision.
Missing Social Proof
Does your landing page have reviews, testimonials, and trust badges? These social proofs are essential for customers to feel confident about their purchase.
Higher trust = higher conversion rate.
The more reviews you have, the more credible your brand seems. That said, social proof on your landing pages can improve conversions by around 30%.
Your brand will look more credible if you have more reviews on the website. Social proof on landing pages can boost conversions by approx 30%.
Here is how you can fix it:
Gather all the reviews, ratings, testimonials, awards, and media features you can find and display them on your landing page. Suitable social proof is helpful for all landing pages because people trust others more than they trust marketers.
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Misplaced or Missing CTAs
CTAs are placed on the website to encourage visitors to take the next step in the sales funnel. It can be for signing up for a trial, purchasing a product, or asking for more information. Misplaced or missing CTAs mean your customers will never get prompted into action at the right moment or place.
Here is how you can fix it:
Use an actionable phrase that will appeal to your user to click the button. Place your CTAs after displaying some social proof. There are different types of CTAs. The most common ones on landing pages include:
-Download this video
-Subscribe to our email list
-Watch this video on Youtube
-Get the free ebook on our website
-Learn more by clicking here
No Bonus Content
Landing pages aren’t enough to motivate potential customers to act. They need some incentive to take a specific action. It could be a discount or free trial with an expiration date. You can also add bonus content on the landing page for visitors.
If your landing page does not have bonus content, customers will not get incentivized to take action. The incentive could be about a product or service they viewed before arriving at the landing page.
Here is how you can fix it:
The best way to convince someone to purchase something is to give them a reason they cannot resist. You can do this by including bonus content with your product or service. It will not only help improve the conversion rates but also increase engagement.
Here are a few types of bonus content you can include on your landing pages:
– Additional informative content
– Community/support WhatsApp group
– Few extra hours of a course
– A special challenge
– Bonus personal faq session with the host
– Free eBook
Conclusion
Your landing page plays a considerable part in improving your conversion rate.
When you have evoked interest, convinced them at the initial stage, and led them to the landing page, ensure that your page is free of the above problems.
It will help you make a positive impact on the customer.
If you need more help, contact us for a conversion rate optimization checklist. We are a leading Boston SEO agency in the USA, proficient in providing WordPress SEO services.
You can contact us through our contact us form, and we will get back to you shortly.
