Without a doubt, eCommerce is and will continue to rule the shopping industry. Moreover, it is here to stay for years.
With increasing consumers who purchase online, you must stand out from the rest of the online stores with advanced quality eCommerce website design services.
But the main question that arises in your mind is how? How can you get free traffic on the eCommerce website and increase overall profit? Are there WooCommerce SEO services that you need?
To answer your question, we have come up with 6 proven ways that will help you to get maximum traffic and increase margin. Sounds interesting? So, let’s explore these 6 ways without wasting any time.
6 Simple & Proven Ways To Boost Traffic To Your Business
Make Your Business Active on Social Media Platforms
Do you know that more than 90% of people read reviews and check ratings on the Internet before purchasing any product or service? Do you know which is the best and most popular place to find genuine reviews and ratings?
Did you say social media? Well, you are right.
People check a brand’s profile on social media and check your customers’ reviews & ratings. Being an eCommerce business owner, if you still don’t have a social media profile, then you are losing a lot. It is a must that you have a social media profile on platforms like Instagram, Tik Tok, and Facebook.
You can make use of these platforms as a landing place for your customers to share their positive and negative reviews to say about your business. You should have your presence on these platforms because it helps you to show your customers that you are a real business with real people and not any local brand. You can even take it one step further and offer Instagram gifts or organize giveaways for your followers, thus increasing your profile’s reach in the industry.
Eliminate Your Ad Cost
How will you eliminate your ad cost without affecting your traffic? It is only possible by getting free organic traffic that is possible through quality content, search, and social media. When it comes to talking about content strategy, try to adopt modern yet loved ways of consuming content. These days, most consumers prefer to consume content by visiting social media platforms like Tik Tok and following different influencers.
So, instead of investing in old forms of ads, you can prefer to invest in building out your influence on Instagram, Tik Tok, and YouTube. Apart from this, another great way to generate free organic traffic is by building a blog and delivering valuable content. So, start delivering content on a daily basis on your website blog, but ensure that your content is unique and gives value to your readers’ lives.
In any case, if you don’t have a blog on your website, then it’s high time to have a blog section where you can publish content on a daily basis. There are many big and popular eCommerce platforms like Shopify and BigCommerce that have built their blog templates, helping you to get started.
Start Participating on Reddit Forum
One of the best ways to get traffic to your eCommerce website is through the Reddit forum. It is a collection of forums and sub forums where different people from across the world share news and content and leave comments. It also has thousands of niches that are known as subreddits, and you can find a subreddit on almost all the topics that you can think of.
So, Reddit is the best opportunity for your business or brand to grow awareness and generate website traffic to your store. In fact, it is one such place where people come to communicate, participate, and share views. So, make sure that you participate in it as you can maximize free organic traffic from there.
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Build Network Offline With People of Similar Interest
It is not always about building networks online on social media platforms and other business platforms. You can build a network offline with people of similar interests to yours. You can achieve a lot offline, such as:
- Attend webinars and local meetups
- Attend conferences and get-togethers
- Workshops and discussions
If you sell trekking products, why not attend an event where all the trekkers are meeting and hanging out. By attending such events and meeting your target audience, you can increase your sales.
You can start talking and speaking at industry-related events, create topics and presentations to give, and sponsor local events. When it comes to an offline network, all you have to do is listen to people and what they have to share about their problems so that you can provide them with a solution in terms of your product.
Building Backlinks
As you know that backlink is a simple link to your website from another third-party website that will bring free traffic to your eCommerce website. In fact, you can get backlinks from top eCommerce websites or industry influencers that will help you drive qualified traffic.
Search engines like Google choose websites on backlinks and increase trust in your business if it sees links from trusted websites like Entrepreneur.com. If your website has backlinks from leading websites with high domain rates, then the chances are high that your website has a higher ranking, leading to quality traffic and leads.
Some ways to get backlinks from different domains are:
- Guest-blogging on top sites
- Answering on Quora
- Participating on forums like Reddit and more
- Link exchange
Free Shipping on Multiple Products
Here are some eye-popping numbers that will surely shock you. More than 66% of consumers look for free shipping on every single online purchase. Consumers even expect free shipping on purchasing a single product. However, being an eCommerce retailer, it is necessary that you don’t provide free shipping on a single product as it will increase the overhead cost for your business in the long run.
Provide free shipping or special discount offers only if your customers are purchasing multiple orders from you on a regular basis. Check out some of the simple ways to make free shipping strategy work in your favor:
- Provide free shipping as a loyalty program reward.
- Give free shipping if your customers are purchasing multiple products.
- Increase your prices if you are going to offer free shipping this way, you can cover shipping costs.
Summing Up
It’s a wrap on how to get free organic traffic on your eCommerce website and increase overall margin. It is not necessary that you start implementing these tips altogether. You can gradually implement these tips one-by-one and measure the results. You can keep track of what’s working for your website and what’s not and accordingly move forward.
You can count on these tips no matter how small or big your eCommerce website is. Moreover, you can also take consultation from an expert and hire Shopify developer from any experienced eCommerce development company. You can discuss your requirements and get the best possible solution.
