Seamless Magento Migration and Multi-Domain E-Commerce Solution for 4men

The client wants to migrate his website from an existing platform to the latest one and required a multi-domain e-commerce website managed through a single admin panel. This setup was designed to cater to two distinct customer groups: retail customers and wholesalers. Each website under the multi-domain structure would serve a specific audience, with one site targeting retail customers and the other dedicated to wholesalers.

Challenges

Product, Order and Customer’s Data migration from existing platform to the new platform with data integrity as they do not want to lose any history of the customer’s data.
The design of the websites needed to be simple and clean, providing an easy-to-navigate interface that would make ordering products straightforward for both retail and wholesale customers.
The client wants to represent products in different layouts on the retail and wholesale category pages to ensure that wholesale customers can order products quickly, as they are already familiar with the products, while retail customers can easily explore and discover products.
For the Wholesale customer need to create wholesale application form to register as wholesale customer and customer account will be approved by the admin.
A key requirement was that both websites would display the same product catalog but with different pricing structures. Retail customer would see standard pricing while wholesale customer would see trade pricing.
The admin panel needed to be efficient in managing product listings, pricing, and order processing across both domains, ensuring that the client could easily update product details, manage inventory, and process orders for both retail and wholesale customers from a single, unified interface.
Client also requires a seamless checkout process, ensuring that customers could complete their purchases quickly and without confusion. This focus on simplicity and ease of use with positive experience.

Our Solution

For the design, where the client wants to represent product layouts differently on each website to ensure a smooth experience for each customer group, we suggested a custom design approach. Our expert UI/UX developers created simple and elegant designs tailored to the specific requirements of both websites.
Team of expert Ecommerce consultant suggest client to use Magento to build their website with custom design and easy to setup multidomain ecommerce functionality. Allow admin to manage products for all the website from single admin and also allow to set product details like description, price, discount based on customer group and websites.
Team of expert from icecube digital handle the migration of Product, order and customer’s data seamlessly with use of third party module which connects two platform and migrate the data and our team ensure that migrated data have 100% integrity with testing and cross checking data on both platforms.
A custom form was created for the wholesale application with the requested fields to be filled out by wholesale customers for their account opening requests. The submitted form is then sent to the client via email, including the details for review.
To accommodate the different pricing structures for both websites, we utilized Magento’s built-in functionality to manage multiple websites. This allows the admin to set individual product prices for each website, ensuring that pricing is tailored appropriately for each audience.
For a seamless checkout experience, we used the OneStep Checkout extension for Magento. This extension allows customers to complete their checkout process in a few simple steps with minimal effort.

View Live Website

What Clients Say?

Icecube Digital did an exceptional job with our Magento migration and multi-domain e-commerce setup. They managed to migrate all our data without any loss, and the new websites are exactly what we needed—clean, user-friendly, and perfectly tailored for both retail and wholesale customers. The unified admin panel makes managing everything so much easier. The team was professional, responsive, and truly understood our business needs. Highly recommended!

Tony Byrne

www.4men.ie