Atlanta Kilts, a leading provider of traditional Scottish kilts, was struggling to grow its online presence and organic traffic. To address these issues, it partnered with Icecube Digital, a professional SEO agency with expertise in fashion SEO. Our goal was to fix its SEO challenges, improve visibility, and drive organic revenue growth.
The Results
Measurable Impact
0%
Growth in Organic Revenue
0%
Rise in Organic Impressions
0%
Boost in Organic Clicks
0%
Increase in Organic Users

The Challenge
What We Set Out to Solve
Before working on a website, as a professional SEO agency, we conducted a website audit to check the exact causes which caused Atlanta Kilt’s rankings in SERP to dwindle and poor SEO performance:
- One of the major problems was their Google’s Search Console and Analytics accounts, which were not maintained properly. It all led to gaps in data tracking, making it difficult to assess the website’s performance and issues.
- The website’s existing robots.txt file wasn’t optimized, which led to one thing: the search engines’ inability to find and understand the website by crawling all the necessary pages effectively.
- Also, when it comes to technical issues, the website’s XML sitemap was outdated. This made it difficult for the search engines to discover new content. Regular updates are essential for effective crawling and indexing.
- Meta tags and headings were absent from many webpages, and search engine relies on these two crucial elements to understand the page content and rank it appropriately.
- Implementing schema markup was a significant challenge for different types of content, like FAQs and product pages. This affected search engines’ ability to distinguish the content structure and display it in a proper format.
- We utilized tools like Screaming Frog to identify potential problems. The tool detected a significant technical issue: a canonicalization error, which meant duplicate content.
- The website lacked SEO-optimized, professionally written content and FAQs, so our Magento 2 SEO service team understood that content revamping would also be required.
- Another technical problem was that the mega menu was not working properly on mobile devices. This usability issue affected the experience of users who prefer to open the website using their smartphones.
- Also, the website’s structure was not optimal. Hence, our Magento 2 SEO service team decided to improve the website design to keep visitors engaged.

Our Solution
How We Delivered
To address these challenges, our Magento 2 SEO service team created and executed a bespoke SEO optimization strategy, which aimed to resolve all the website issues: technical, on-page, off-page, and design.
- First, as a professional SEO agency, we optimized the client’s account on Google Search Console and Analytics, which helped us accurately track behaviour and traffic.
- The robots.txt file was optimized so that search engines can easily crawl and index all the necessary pages, improving the website’s visibility across search engine result pages.
- The website’s XML Sitemap was also updated regularly to ensure the website could easily discover new content and index it properly.
- We implemented optimized meta tags, descriptions, and proper heading structure across the website to help search engines easily understand new content.
- We added schema markup for all types of content available, like product pages and FAQs. This allowed search engines to better understand the content and display it precisely in prominent searches, like rich snippets.
- We resolved all the technical SEO issues, including fixing canonicalization errors that could lead to duplicate content. This improved the site’s SEO health.
- As a professional SEO agency, we worked on the content from scratch, including new product descriptions and FAQs to engage and target customers.
- Our Magento 2 team worked on improving the mega menu’s functionality on the mobile version and refined the website’s design.
What Our
Clients Say
I’ve been collaborating with Icecube Digital for the past several years, and they have truly transformed the way we approach WordPress development. Their team consistently delivers high-quality websites that meet both our clients’ needs and our tight deadlines. Icecube Digital has been an invaluable extension of our team, providing expert support when handling complex projects and customer queries. They’re quick to respond, and their problem-solving approach is always on point. What I really appreciate is their transparent communication and their proactive suggestions that have helped us refine our processes and deliver even better results. If you’re looking for a reliable, knowledgeable partner who always brings their A-game, I can’t recommend Icecube Digital enough.

Laura Windham
Creative Director
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