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Case Study

Australian Super Finder

Australian Super Finder

Financial Services SEO Case Study by IceCube Digital

AustralianSuper, or Superannuation, is a fund for all Australians that is a savings system for workplace pension retirement. However, according to the Australian Taxation System, over $20 billion in unclaimed super exists, and this is where the Australian Super Finder comes in.

They offer novel services where the professionals simplify the process of finding lost or unclaimed super funds. Their groundbreaking initiative helps millions of Australians take control of their lost and inactive super accounts. However, their website should rank higher on SERPs so that fellow Australians can easily find them and utilize their services.

That’s what the issue Australian Super Finders were facing. To overcome this digital barrier, they partnered with Icecube Digital, and we helped them create a robust SEO strategy that would bear fruitful results.

The Results

Measurable Impact

0%

Improved SERP Rankings

0%

Increased Organic Traffic

0+

Strengthened Website Authority and Credibility

0%

Enhanced User Experience

Australian Super Finder SEO Case Study
Australian Super Finder

The Challenge

What We Set Out to Solve

  • As the leading SEO service company, we analyzed that the primary challenge was to outrank the authoritative government websites for the keyword “Super Finder”
  • The client’s previous SEO efforts resulted in the accumulation of spammy backlinks. It negatively affects the website search engine’s ranking and credibility.
  • Our team also analyzed the technical aspect, and we found that the website’s slow loading speed led to higher bounce rates and decreased search engine rankings.
Australian Super Finder

Our Solution

How We Delivered

  • Our team implemented strategies like heading optimization, which involved creating a catchy and straightforward title for every web page and incorporating the main keyword after determining the primary challenges.
  • To improve the website’s on-page SEO elements, we carefully applied schema markup by incorporating structured data into its HTML code, ensured meta optimization, focused on internal linking, and worked on speed optimization.
  • Besides, our local search engine optimization services worked on restructuring the URLs to become more SEO-friendly. This initiative helped improve the website’s overall search engine visibility and accessibility.
  • As an end-to-end SEO service company, we even helped the client build a well-thought-out content strategy. This strategy focused on creating insightful and relevant blog posts for the website to draw in and keep the target audience interested while enhancing SEO rankings.
  • Our experts also focused on off-page SEO initiatives. This included posting guest posts on pertinent websites to develop high-quality backlinks and raise the website’s authority.
  • To reduce the impact of previous SEO efforts, we identified and removed spammy backlinks, which resulted in the website’s credibility and search engine rankings being lowered.

What Our

Clients Say

I’ve been collaborating with Icecube Digital for the past several years, and they have truly transformed the way we approach WordPress development. Their team consistently delivers high-quality websites that meet both our clients’ needs and our tight deadlines. Icecube Digital has been an invaluable extension of our team, providing expert support when handling complex projects and customer queries. They’re quick to respond, and their problem-solving approach is always on point. What I really appreciate is their transparent communication and their proactive suggestions that have helped us refine our processes and deliver even better results. If you’re looking for a reliable, knowledgeable partner who always brings their A-game, I can’t recommend Icecube Digital enough.
Laura Windham

Laura Windham

Creative Director

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