Camlock Fittings SEO Case Study: Boosting Organic Sales by 1224% and Clicks by 114%

Camlock Fitting is a leading provider of Camlock and other types of fittings in Australia. The company offers the best quality products at cost-effective prices in categories such as Camlock Couplings, Stainless Steel Ball Valves, Tri-Clover Fittings, Brew Hardware, and Threaded Fittings. However, the business struggled with SEO, which impacted its online visibility and user experience.

Camlock Fitting partnered with Icecube Digital, an eCommerce SEO specialist, to resolve the issues hindering the growth in search engine rankings, user satisfaction, and overall website performance.

Challenges

As a professional SEO company, we conducted a website audit after understanding the business requirements and objectives. It was essential to understand the root cause of the problems and poor search engine performance. Here’s what we found:

The home page was poorly structured, and the key elements (CTA buttons), navigation, and content hierarchy were not up to current industry standards.
Multiple and missing canonical tags led to duplicate content problems and confused the search engines about which page to index.
There was no blog section, meaning the client was missing opportunities for content marketing and SEO.
The website had a relatively high loading time, which affected user experience.
The URLs had unnecessary .html extensions, which made them less user-friendly and search engine-optimized.
When redirecting from http://camlockfittings.com.au/ to https://www.camlockfittings.com.au/, an incorrect status code was shown.
The images were not optimized for SEO. They lacked ALT text, which is essential as search engines analyze ALT text to understand image contents.
Moreover, a test product was visible to the users and search engines, negatively impacting the website’s credibility and UX.
The sitemap was outdated, which prevented the search engines from effectively crawling and indexing the website.
The heading structure was inconsistent and did not follow the best SEO practices, affecting the readability.

Solutions

Our Magento SEO services are designed to cater to and improve all aspects of the website, from technical to off-page and on-page, to make the website optimized for search engines. Hence, here’s how we worked to resolve every issue:

Redesigned the homepage layout, which focused on user-centric design principles and ensured the content was engaging and easily accessible.
We fixed the canonical tags and ensured that every webpage had a single, correct canonical tag to consolidate page authority and avoid duplicate content penalties.
Developed a blog page and published high-quality articles related to Camlock Fittings’s industry. We targeted trendy keywords and phrases that were used by users looking for similar services.
o improve website loading times, we optimized the images, utilized browser caching, and minified CSS/JS files. We monitored the performance using Google PageSpeed Insights.
We revised the URL structure and implemented clean, descriptive URLs that reflect the page content to improve readability and SEO.
As a professional SEO company, we fixed the redirect and used 301 permanent redirects to ensure proper redirection. This helped in preserving the SEO value.
Added descriptive ALT text with the right keywords to all images and optimized the image file sizes as well.
Our team removed all the test products and ensured that only the finalized and relevant products were visible.
We updated the sitemap to include all the current pages and removed outdated entries. The team also submitted an updated sitemap to Google Search Console and other search engines for accurate indexing.
The Magento SEO service team reorganized the heading tags to create a clear and hierarchical structure, which helped the search engine and users understand the content clearly.

View Live Website

Results

Improved Organic Sales by 1224%
Increased Organic Leads by 805%
Observed Significant Improvements From Targeted Keywords

Boosted Organic Impressions by 139%
Witnessed a Growth in Organic Clicks by 114%

What Clients Say?

Icecube Digital has been a game-changer for our business! We’ve been working with their team for over 6 months, and the improvements in our organic sales and website traffic have been incredible. They took the time to thoroughly assess our site, identified key
issues, and implemented solutions that have significantly boosted our online presence. If you’re looking for a reliable and skilled SEO partner, we highly recommend Icecube Digital!