Camlock Fitting Magento Development Case Study: Overcoming Challenges with Innovative Solutions by Icecube Digital

Camlock Fittings, an Australian-based leading industrial-fitting company, aimed to improve its online presence and website functionality. They connected with our experts for a Magento 2 upgrade service, and the primary objective of the Magento development project was to optimize the website’s eCommerce functionality.

The client wanted to enhance the website’s performance, improve user experience, and provide a more seamless online journey. Let’s examine the challenges the client faced and how our Magento 2 development service team helped overcome them.

Challenges

Here’s the list of challenges that affected traffic on the website and the website’s performance:

  • One of the major challenges was the website’s outdated design, which required modernization while retaining the brand’s identity. Implementing a fully responsive layout across all devices and optimizing the website for mobile users was necessary.
  • The existing website was built on Magento’s older version. Hence, a Magento 2 upgrade service was required to upgrade the website without disrupting its functionality. This was a complex task because there were several challenges, like compatibility issues with existing extensions and custom code.
  • The website lacked a feature allowing users to add multiple items to the cart. The client wanted to implement the “Multiple Add to Cart” functionality without affecting the checkout process.
  • There was a requirement to integrate the “Click and Collect” feature to ensure seamless integration with inventory management and the checkout process, which was a challenging task.
Camlock Fittings
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Camlock Fittings Web Development Case Study

Our Solution

Let’s understand how Icecube Digital’s Magento maintenance and development service team resolved all the challenges:

  • The design and development teams collaborated to modernize the website. The design team created a modern and user-friendly layout that perfectly meets industry standards. The development team ensured that the website was responsive on every device, with fast loading times and a seamless browsing experience.
  • Our team swiftly and with minimal disruption upgraded the website from an older version to the latest version. All issues related to compatibility with existing extensions were resolved, and the custom code was optimized to ensure smooth functioning after the upgrade.
  • Our Magento 2 development service team re-configured the cart system to support multiple product additions to the cart. We ensured that this functionality improved the user experience and that users could add multiple items without any hassles or delays.
  • We added a custom “Click and Collect” feature that allowed the customer to select the store location during checkout. The feature was integrated with an inventory management system to provide real-time availability at the locations, simplifying the checkout process.

What Clients Say?

Icecube Digital has been a game-changer for our business! We’ve been working with their team for over 6 months, and the improvements in our organic sales and website traffic have been incredible. They took the time to thoroughly assess our site, identified key
issues, and implemented solutions that have significantly boosted our online presence. If you’re looking for a reliable and skilled SEO partner, we highly recommend Icecube Digital!

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Rick Barker
www.camlockfittings.com.au

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