Transformed Dealer Market's Digital Presence with Magento 2 Development

Dealer Market, a leading platform that provides everything an auto dealership might require to promote its businesses, wanted to step up its marketing game and enhance its digital presence. They collaborated with Icecube Digital, and after analyzing their needs, which focused on improving user experience and streamlining operations, we decided to proceed with Magento 2 development.

Challenges

Understanding customer requirements was essential to building a Magento 2 website with improved user experience. Visitors wanted the check products with custom configurations, such as color, logo, business information, bank account information, and signature.
Besides, the customers even required a preview of the check before finalizing the order. There was even a requirement for an option where the Admin could download the check configured by customers in JPG or TIFF format for physical printing.
Our team conducted a comprehensive audit, and our analysis found that the entire UX/UI did not resonate with the dealer market’s brand image.
There was a need to display all the different marketing offers in the myriad sections of the website to attract and retain visitors.
The customers also wanted a separate tab on their account page to view and check the purchased products.
The client wished the development of a customized product page with integrated blogs, downloads, FAQs, and videos from the backend.

Our Solution

After analyzing all the requirements and challenges, our Magento experts devised a solid plan to meet the client’s business objectives.
Our team of experts leveraged the benefits of Magento’s default features combined with custom development to meet the intricate requirements of the check products, which are one of their best-selling products.
We redesigned the website to align with the brand image and meet the users’ heightened expectations.
Besides, our team of Magento experts utilized Magento’s Dynamic Block feature to display tailored marketing offers in the website’s different sections and pages.
Our team developed a custom module to display the list of ordered products in a separate tab in the website’s customer section.
Also, our team handled the integrated backend management of blogs, FAQs, downloads, and videos.

Results

Enhanced customer satisfaction
Improved brand representation
Increased customer engagement

Simplified product tracking and management
Improved engagement with blogs and FAQs
Boosted user experience with custom UX/UI and animations

What Clients Say?

Icecube Digital’s services helped me transform my one-man business into an agency. Their expertise and systems made the process smooth, and I was impressed with their development skills. I look forward to our continued partnership.

Paul Whorten

www.dealermarket.com

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