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Case Study

Dortech SEO

Dortech Direct Ltd

117% Increase in Organic Traffic by IceCube Digital

Dortech Direct is a well-known supplier of quality construction materials and tools in the UK. They specialize in offering Lifting devices, Silicone sealants, Glass clamps, and such as other quality products at discounted prices.

The Results

Measurable Impact

0%

Increase in Organic Traffic

0%

Increase in Conversion Rate

0%

Keywords in the Top 10

0%

New Website Users

Dortech SEO Case Study
Dortech Direct Seo Case Study

The Challenge

What We Set Out to Solve

  • Their eCommerce website was not well optimized for search engines. They were not getting a good amount of organic traffic on the website.
  • The loading speed of the website was not good which is a big factor for search engine rankings.
  • They wanted to rank well for short-tail business keywords which included some of the top manufacturing brand names, This was a challenge in itself.
  • They have not had a proper content marketing strategy in place with no blog section on the website.
  • There were a number of w3c validation errors for the website which is a negative factor for the website SEO.
  • We started the SEO work with a set of initial keywords and later on they added a new set of product keywords, so it was difficult to achieve top search rank for new keywords within a short duration of time.
  • There was not a good amount of quality backlinks created for the website.
Dortech Direct SEO PerformanceDortech Direct Traffic

Our Solution

How We Delivered

  • As a part of our professional SEO services, We did a thorough audit of the Dortech Direct Ltd eCommerce website in order to identify all the areas for improvement.
  • Our team of Magento 2 developers worked hard to optimize the loading speed of the website. We also helped them to optimize the mobile version of the site which helped Dortech Direct to dominate in Google paid search results as well.
  • We conducted a detailed competition analysis to identify keywords that their competitors are targeting and based on that we prepared a detailed SEO action plan.
  • Our Magento developers and Magento SEO professionals worked together to iron out complex on-site issues such as page structure, Indexing, canonical issues, etc.
  • With our experience in how to optimize websites for voice search, we started optimizing their website in all possible ways to leverage the benefit of voice search and it helped to increase their online visibility in Huddersfield and surrounding areas.
  • Our WordPress SEO experts integrated WordPress blogs with their Magento ecommerce website.
  • We know how difficult it is to achieve a good search rank for short-tail keywords with any specific brand names therefore we created separate landing pages with quality content and focused on building quality backlinks which helped to achieve top rank for their profitable business keywords.
  • Our dedicated & consistent SEO efforts helped Dortech Direct Ltd to increase organic traffic by about 117% with about 73% growth in organic sales in the last 6 months.

What Our

Clients Say

I’ve been collaborating with Icecube Digital for the past several years, and they have truly transformed the way we approach WordPress development. Their team consistently delivers high-quality websites that meet both our clients’ needs and our tight deadlines. Icecube Digital has been an invaluable extension of our team, providing expert support when handling complex projects and customer queries. They’re quick to respond, and their problem-solving approach is always on point. What I really appreciate is their transparent communication and their proactive suggestions that have helped us refine our processes and deliver even better results. If you’re looking for a reliable, knowledgeable partner who always brings their A-game, I can’t recommend Icecube Digital enough.
Laura Windham

Laura Windham

Creative Director

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