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Case Study

Food Packaging Direct

Food Packaging Direct

A Shopify SEO Success Story by IceCube Digital

Food Packaging Direct specializes in offering all types of high-quality food packaging solutions, including affordable ones and eco-friendly ones. From hot and cold food containers to wrapping materials, like catering foil and wrapping paper, they offer a wide range of materials used in events, catering, cafes, and restaurants. Besides, they also offer cleaning supplies as well.

Food Packaging Direct’s sales were affected by poor online visibility, so it partnered with Icecube Digital to refine its SEO strategy. Our bespoke technical SEO solution helped it achieve its goals and improved its online visibility.

The Results

Measurable Impact

0%

increase in Website Visitors

0%

Increase in Conversion Rate

0%

Keywords in the Top 10

0%

New Website Users

Food Packaging Direct SEO Case Study

The Challenge

What We Set Out to Solve

The major challenge with Food Packaging Direct was that they wanted to migrate from Magento to Shopify without losing their SEO rankings. Here’s the list of all the other challenges the client faced:

  • The website needed more well-organized category pages. The absence hindered user experience as users were unable to find their desired products easily.
  • Some specific categories didn’t have content, which affected the website’s potential to achieve a higher ranking for targeted keywords.
  • There were no user reviews or product reviews, which reduced engagement and trust issues regarding the product quality and services among the new visitors.
  • The website had many broken links, which made it challenging for visitors and search engines to index the content.
  • The Core Web Vitals (set of metrics to measure real-world user experience) scores were poor. This indicated that the website needed to be optimized for user experience so that it could rank higher and perform well.
Food Packaging Direct

Our Solution

How We Delivered

After understanding the client’s issues and business objectives, our team provided a comprehensive technical SEO solution, which comprised of following strategies:

  • Firstly, we created a thorough migration plan along with 301 redirects to maintain SEO rankings and backlinks. We used Google Search Console to address any post-migration SEO issues.
  • As a part of our Shopify SEO services, we designed category pages with clear and logical structures to improve site navigation.
  • We utilized breadcrumb navigation and internal linking for better usability and SEO.
  • Our content team curated high-quality content for specific categories and regularly updated it with long-tail keywords to attract more traffic.
  • Using a user-friendly system, we encourage users to share their reviews and display them prominently on the product pages to build credibility.
  • Our team conducted regular website audits, using tools like Screaming Frog or Ahrefs to fix broken links. We even developed a custom 404 error page with helpful navigation for users.
  • We worked on improving the server response times, optimizing the images, and reducing JavaScript and CSS file sizes. This helped improve the website’s performance and Core Web Vitals scores, which we monitored using Google PageSpeed Insights and Lighthouse.

What Our

Clients Say

I’ve been collaborating with Icecube Digital for the past several years, and they have truly transformed the way we approach WordPress development. Their team consistently delivers high-quality websites that meet both our clients’ needs and our tight deadlines. Icecube Digital has been an invaluable extension of our team, providing expert support when handling complex projects and customer queries. They’re quick to respond, and their problem-solving approach is always on point. What I really appreciate is their transparent communication and their proactive suggestions that have helped us refine our processes and deliver even better results. If you’re looking for a reliable, knowledgeable partner who always brings their A-game, I can’t recommend Icecube Digital enough.
Laura Windham

Laura Windham

Creative Director

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