Icecube Digital
Company
Industry
Our Work
Services
AI Services
Magento
WordPress
Digital Marketing
Shopify
WooCommerce
Webflow
White Label
Resources
Our Approach
Pricing Guides

Case Study

Galaxy Dental

Galaxy Dental PPC

Google Ads Case Study by IceCube Digital

Galaxy Dental is a full-service dental clinic that provides a variety of dental services, including regular dental hygiene and emergency dental care. With a robust online presence and user-friendly website, Galaxy Dental wished to maximize its paid marketing efforts and attract new patients through an effective Google Ads Campaign.

As a leading provider of Google PPC management services, we helped Galaxy Dental to improve conversion rates and click-through rates (CTR).

The Results

Measurable Impact

0%

Increased conversion rate

0$

Successfully met the target of reducing cost-per-conversion

0%

Conversions grew

0%

Click-through-rates improved

0%

Cost per conversion decreased

Galaxy Dental PPC Case Study

The Challenge

What We Set Out to Solve

One significant challenge was ensuring that the existing ad campaign complied with Google Ads’ current policy. For instance, Google Ads has strict policies regarding ad content, landing pages, and user experience. If any aspect of the strategy violates the policy, it can lead to ad disapproval or account suspension.

Besides, there were other challenges as well, like:

  • There was high local competition, as the area already has a high density of competing dental practices. The high competition made it difficult for Galaxy Dental to stand out from the competitors.
  • The cost per conversion needed to be lowered to under $30. Hence, the campaigns required optimization to make them cost-efficient.
Galaxy Dental

Our Solution

How We Delivered

As a competent provider of Google PPC management services, we have tackled different complex situations and found a successful strategy to help the client achieve their goals. Here’s how our team of experts analyzed the Galaxy Dental’s situation and implemented a robust plan:

  • Our team conducted a thorough review of Google Ads policies to ensure that we understood the guidelines completely and created a strategy that didn’t violate any of them.
  • We developed ad copies that adhered to Google’s policies, keeping in mind that the ads didn’t use any prohibited medical terms. We ensured the content was clear, accurate, and user-friendly.
  • We optimized the landing pages as well to ensure that the pages were compliant, provided relevant information, and supported clear calls to action. The landing pages were optimized, keeping positive user experience in mind and reducing the risk of ad disapproval.
  • Our team conducted regular audits of ads and landing pages to ensure ongoing compliance with Google Ads policies. We addressed any potential issues that surfaced during the audits.
  • We also worked on keyword optimization, identifying keywords with high CTR potential and researching long-tail keywords that matched patient-specific searches. We even allocated a budget to keywords that showed strong performance in driving engagement.
  • We implemented geo-targeting within Calgary, Alberta, to target the local audience and excluded the locations that weren’t converting, saving the expense.
  • We developed a Performance Max campaign using high-quality images to capture attention and maximize conversion rates. This approach helped create dynamic and engaging ads that could adapt to user behavior.
  • We created expanded text ads to improve visibility and engagement with potential patients. Our team crafted headlines and descriptions that highlighted Galaxy Dental’s services and addressed patients’ queries.

What Our

Clients Say

I’ve been collaborating with Icecube Digital for the past several years, and they have truly transformed the way we approach WordPress development. Their team consistently delivers high-quality websites that meet both our clients’ needs and our tight deadlines. Icecube Digital has been an invaluable extension of our team, providing expert support when handling complex projects and customer queries. They’re quick to respond, and their problem-solving approach is always on point. What I really appreciate is their transparent communication and their proactive suggestions that have helped us refine our processes and deliver even better results. If you’re looking for a reliable, knowledgeable partner who always brings their A-game, I can’t recommend Icecube Digital enough.
Laura Windham

Laura Windham

Creative Director

Let’s Work Together

Get a Free Quote

We’re thrilled to connect with you! Whether you’re looking to elevate your digital presence, innovate your brand, or explore new opportunities in the digital landscape, we’re here to make it happen.

Countries

We Serve

United StatesUnited States
South AmericaSouth America
United KingdomUnited Kingdom
CanadaCanada
AustraliaAustralia
GermanyGermany
DubaiDubai
SingaporeSingapore
South AfricaSouth Africa
SwedenSweden
NetherlandsNetherlands
JapanJapan
NorwayNorway
FinlandFinland
FranceFrance
IrelandIreland
SpainSpain
ItalyItaly
IndiaIndia
WhatsApp