SEO for Painting Company: Heiler Painting Witnessed 79% Growth in Organic Users

Heiler Painting is a professional house painting contractor serving residential and commercial customers in Philadelphia and The Main Line. The team provides interior or exterior painting, cabinet refinishing, and drywall repair, along with carpentry services. They implement a seven-step process to ensure a flawless finish to every project.

While they offer high-quality services to the citizens of Philadelphia, their weak digital presence impacted their growth. To strengthen their digital identity, they reached out to Icecube Digital, a leading Philadelphia SEO service provider, to help them.

Challenges

We started by performing a website audit, and we understood that the website had a slow loading speed, which affected the user experience.
The website lacked industry-relevant pages, FAQs content to answer visitors’ queries and high-converting landing pages.
Regarding content, the website had duplicate content, which led to SEO penalties. We ran the website for an SEO audit through SEMRush, it flagged the errors that impacted the ranking.
The URL structure was not SEO-optimized, along with robots.txt and sitemap.
Missing structured schema, which hindered the search engine from understanding the content. This led to limited local visibility, impacting the customer reach.
The website also had a weak backlink profile affecting the authority and credibility.
Their advertising campaigns struggled with low lead volume and high cost per lead. Due to inefficient budget allocation, most of the ad spend was wasted.

Solutions

As a Philadelphia SEO service provider, we worked on modifying the website’s technical aspects to improve the loading speed.
We removed the duplicate content, added uniqueness to the content, and created new pages for increased keyword targeting.
As per SEMRush reports, we fixed the errors and also added FAQs as per user intent.
We optimized robots.txt and sitemaps for better crawlability and refined URL structures as per industry-standard SEO practices.
We implemented schema for better results and built high-quality backlinks through guest posts, press releases, and listings.
Our team worked on designing high-converting landing pages that included strong and lucrative CTAs along with testimonials as social proof.
We conducted research to find optimized keywords, implemented a suitable bidding strategy, and refined targeting.
As a part of SEO services for a painting company, we improved their local reach through geo-targeting and call extensions.
Our SEO and PPC experts adjusted the bidding strategy and added negative keywords to eliminate low-quality traffic.
Our creative team worked on creating new ad copies with compelling messages to enhance engagement and boost conversions.

View Live Website

Results

79% Growth in Organic Users
45% Rise in Organic Sessions
33% Boost in Organic Clicks

Enhanced Lead Generation
Budget-Friendly Efficiency
Expanded Presence Across Multiple Channels

What Clients Say?

Working with Icecube Digital has been an absolute pleasure. The team is professional, responsive, and truly understands what it takes to deliver great results. Bhavin and Nitin were always available to answer any questions and provided valuable insights along the way. Their dedication and expertise made a noticeable difference, and I couldn’t be happier. Highly recommended!