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Case Study

Heiler Painting

Heiler Painting

SEO for Painting Company Case Study by IceCube Digital

Heiler Painting is a professional house painting contractor serving residential and commercial customers in Philadelphia and The Main Line. The team provides interior or exterior painting, cabinet refinishing, and drywall repair, along with carpentry services. They implement a seven-step process to ensure a flawless finish to every project.

While they offer high-quality services to the citizens of Philadelphia, their weak digital presence impacted their growth. To strengthen their digital identity, they reached out to Icecube Digital, a leading Philadelphia SEO service provider, to help them.

The Results

Measurable Impact

0%

Growth in Organic Users

0%

Enhanced Lead Generation

0%

Rise in Organic Sessions

0%

Budget-Friendly Efficiency

0%

Boost in Organic Clicks

0%

Expanded Presence Across Multiple Channels

Heiler Painting

The Challenge

What We Set Out to Solve

  • We started by performing a website audit, and we understood that the website had a slow loading speed, which affected the user experience.
  • The website lacked industry-relevant pages, FAQs content to answer visitors’ queries and high-converting landing pages.
  • Regarding content, the website had duplicate content, which led to SEO penalties. We ran the website for an SEO audit through SEMRush, it flagged the errors that impacted the ranking.
  • The URL structure was not SEO-optimized, along with robots.txt and sitemap.
  • Missing structured schema, which hindered the search engine from understanding the content. This led to limited local visibility, impacting the customer reach.
  • The website also had a weak backlink profile affecting the authority and credibility.
  • Their advertising campaigns struggled with low lead volume and high cost per lead. Due to inefficient budget allocation, most of the ad spend was wasted.
Heiler Painting

Our Solution

How We Delivered

  • As a Philadelphia SEO service provider, we worked on modifying the website’s technical aspects to improve the loading speed.
  • We removed the duplicate content, added uniqueness to the content, and created new pages for increased keyword targeting.
  • As per SEMRush reports, we fixed the errors and also added FAQs as per user intent.
  • We optimized robots.txt and sitemaps for better crawlability and refined URL structures as per industry-standard SEO practices.
  • We implemented schema for better results and built high-quality backlinks through guest posts, press releases, and listings.
  • Our team worked on designing high-converting landing pages that included strong and lucrative CTAs along with testimonials as social proof.
  • We conducted research to find optimized keywords, implemented a suitable bidding strategy, and refined targeting.
  • As a part of SEO services for a painting company, we improved their local reach through geo-targeting and call extensions.
  • Our SEO and PPC experts adjusted the bidding strategy and added negative keywords to eliminate low-quality traffic.
  • Our creative team worked on creating new ad copies with compelling messages to enhance engagement and boost conversions.

What Our

Clients Say

I’ve been collaborating with Icecube Digital for the past several years, and they have truly transformed the way we approach WordPress development. Their team consistently delivers high-quality websites that meet both our clients’ needs and our tight deadlines. Icecube Digital has been an invaluable extension of our team, providing expert support when handling complex projects and customer queries. They’re quick to respond, and their problem-solving approach is always on point. What I really appreciate is their transparent communication and their proactive suggestions that have helped us refine our processes and deliver even better results. If you’re looking for a reliable, knowledgeable partner who always brings their A-game, I can’t recommend Icecube Digital enough.
Laura Windham

Laura Windham

Creative Director

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