Icecube Digital
Company
Industry
Our Work
Services
AI Services
Magento
WordPress
Digital Marketing
Shopify
WooCommerce
Webflow
White Label
Resources
Our Approach
Pricing Guides

Case Study

Hemp Apotheke

Hemp Apotheke

Hemp Apotheke’s SEO Success Story by IceCube Digital

Hemp Apotheke, based in Santa Fe, New Mexico, is a boutique hemp and cannabis dispensary known for its commitment to purity, wellness, and education. With an expertise in curating a range of premium products, from CBD oils and tinctures to skin care and wellness supplements, they provide products that are pesticide-free, third-party lab tested, and tailored for wellness-conscious consumers, including options for pets.

To strengthen their online visibility and solidify their presence in the local marketplace, Hemp Apotheke partnered with eCommerce SEO experts from Icecube Digital. Let’s understand how we helped the Hemp Apotheke team improve their SEO game and search engine rankings in a competitive wellness space.

The Results

Measurable Impact

0%

Total users went up

0%

Organic users increased

0%

New organic users rose

0%

Organic sales saw a significant boost.

0%

Organic clicks jumped

0%

Organic impressions grew

Hemp Apotheke
Hemp Apotheke

The Challenge

What We Set Out to Solve

As one of the best SEO service providers in the US, we always start with a website audit. During the audit, we found that the website is poorly structured and designed. The webpages have improper URLs, the product metadata was incomplete, content was missing on product pages, and unstructured headlines. Besides, here are the other gaps that hinder the website’s potential to perform well on SERPs:

  • Irrelevant messages popped up when a customer tried to view their cart.
  • The website lacked the functionality to update the quantity of the products after adding them to the cart.
  • There was no button to view or access the cart once the products were added to the cart.
  • The + and – buttons for adjusting product quantities in the cart were not working.
  • In the search bar, the product search filter failed to work, and made it difficult for the shoppers to narrow down the results.
  • The brand’s Instagram page wasn’t properly linked to the website, and the shoppers couldn’t browse the brand’s social media profile.
  • The footer section was improperly structured, which became a place for missed engagement opportunities.
  • The website wasn’t optimized for mobile devices. This caused the important links in the footer section to remain inaccessible.
Hemp Apotheke

Our Solution

How We Delivered

As a leading CBD SEO agency, we set up a dedicated SEO team to work on improving the technical and on-site SEO aspects. Our team started with optimizing the webpages, like we structured the headings, reworked on meta titles and descriptions, restructured the URLs, and added relevant content to the product pages. Here’s how we dealt with other problems:

  • Optimized the content and structure of cart notifications such that the shopper can read the message and access the cart as well.
  • Ensured that the button to update the quantity of the product worked properly. A smooth checkout process is an essential component that reduces cart abandonment.
  • We made a little tweak in the placement of the cart option so that it is easily accessible. Frictionless navigation is what attracts users the most.
  • The technical team worked on fixing the + and – buttons so shoppers can modify their orders without any frustration.
  • Fixed the search filters for proper working and ensured that users can easily find the products that they are looking for without typing the entire product name.
  • Checked and ensured that the link directs visitors to the brand’s Instagram page to boost visibility and traffic.
  • Worked on improving the structure of the footer content. The structured data in the footer section is important to ensure that search engines understand the site hierarchy.
  • Ensured that the website was mobile responsive, especially the footer section was completely and easily accessible on mobile devices.

What Our

Clients Say

I’ve been collaborating with Icecube Digital for the past several years, and they have truly transformed the way we approach WordPress development. Their team consistently delivers high-quality websites that meet both our clients’ needs and our tight deadlines. Icecube Digital has been an invaluable extension of our team, providing expert support when handling complex projects and customer queries. They’re quick to respond, and their problem-solving approach is always on point. What I really appreciate is their transparent communication and their proactive suggestions that have helped us refine our processes and deliver even better results. If you’re looking for a reliable, knowledgeable partner who always brings their A-game, I can’t recommend Icecube Digital enough.
Laura Windham

Laura Windham

Creative Director

Let’s Work Together

Get a Free Quote

We’re thrilled to connect with you! Whether you’re looking to elevate your digital presence, innovate your brand, or explore new opportunities in the digital landscape, we’re here to make it happen.

Countries

We Serve

United StatesUnited States
South AmericaSouth America
United KingdomUnited Kingdom
CanadaCanada
AustraliaAustralia
GermanyGermany
DubaiDubai
SingaporeSingapore
South AfricaSouth Africa
SwedenSweden
NetherlandsNetherlands
JapanJapan
NorwayNorway
FinlandFinland
FranceFrance
IrelandIreland
SpainSpain
ItalyItaly
IndiaIndia
WhatsApp