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Case Study

ProductPhoto

Product Photo

About 300% Increase In organic leads for Product Photo

Product Photo is a professional product photography company in USA. They offer high-quality product photos for ecommerce, amazon, and print businesses ranging from startups to Fortune 500 companies at very affordable prices

Product Photo

The Challenge

What We Set Out to Solve

  • Their website design was old and it was not user-friendly and SEO friendly.
  • They needed to drive more quality traffic and business leads from major search engines.
  • Product Photo was not satisfied with its global search positioning. Before working with Icecube Digital their domain name “Product Photo” was also not ranked in the top search engine result page due to very high competition for that keyword.
  • Along with the Product Photo keyword, they wanted to achieve top search rank for other industry-specific keywords like product photos, product photo companies, amazon product photography services, product photography services, professional product photography, etc.
  • They were expecting positive SEO results in the first 6 months and solely based on that they were supposed to do further SEO work with us. And this could be a big challenge for any SEO Services provider for photographers.
  • They have not had good content on their old website with no content marketing plan in place.
  • The Product Photo website didn’t have enough quality backlinks required to back up our SEO efforts.
Product Photo Organic trafficProduct Photo Organic leadsOrganic leads during January 2018

Our Solution

How We Delivered

  • As a Best WordPress Development Company, we started discussing the concept with our team of WordPress Experts to redesign their website with a modern look and user-friendly layout.
  • For the monthly SEO work, with the list of business keywords provided by the client, Our WordPress SEO experts identified other profitable business keywords that can not only help them to increase brand visibility but generate business leads too.
  • We had set up desired business goals in Google Analytics so that we can measure the results from our SEO efforts on a weekly/monthly basis to ensure the best return on their investment.
  • We did a thorough competitor analysis to identify high-quality backlinks and other on-page optimization that their competitors are using.
  • After completing a technical SEO audit, We executed on-page optimization tasks such as setup on-page meta, redirection setup, SEO-friendly URL structure, removing non-user-friendly pages from Google, setup XML sitemap, canonical setup, etc.
  • We all know that content is the king so we implemented an effective content marketing strategy to support our SEO efforts. We created new service pages required for SEO and set up fresh & new content along with effective CTAs to accommodate website visitors and convert them into customers & it really worked well.
  • With our constant on-page SEO efforts and quality link-building practices, We achieved about 400% growth in organic clicks – increased from 5/day to 30/day & about 300% growth in organic business leads – increased from 6/month to 19/month.

What Our

Clients Say

I’ve been collaborating with Icecube Digital for the past several years, and they have truly transformed the way we approach WordPress development. Their team consistently delivers high-quality websites that meet both our clients’ needs and our tight deadlines. Icecube Digital has been an invaluable extension of our team, providing expert support when handling complex projects and customer queries. They’re quick to respond, and their problem-solving approach is always on point. What I really appreciate is their transparent communication and their proactive suggestions that have helped us refine our processes and deliver even better results. If you’re looking for a reliable, knowledgeable partner who always brings their A-game, I can’t recommend Icecube Digital enough.
Laura Windham

Laura Windham

Creative Director

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