Riddhi Display’s Google Ads Success: More Leads, Lower Costs, Better Results

Riddhi Display Equipments Private Limited is a leading kitchen equipment manufacturer and supplier in India. The company specializes in providing high-quality kitchen solutions to commercial businesses, including restaurants, hotels, and catering services. Despite their strong market presence, they faced challenges in their Google Ads campaigns, which affected their lead quality and cost per acquisition (CPA).

Challenges

High Volume of Junk Calls: Riddhi Display was receiving a large number of irrelevant calls, which wasted valuable time and resources.
Irrelevant Leads: Since their products were meant for commercial businesses, they were receiving inquiries from individual customers who were not their target audience.
High Cost Per Acquisition (CPA): The existing campaigns were not optimized effectively, leading to a high CPA and inefficient ad spend. Without the expertise of an AdWords management company, managing and refining campaigns to reduce wasted ad spend was a challenge.

Solution

To address these issues, we implemented a strategic and data-driven Google Ads campaign tailored to Riddhi Display’s needs:

1. Multi-Campaign Strategy

We designed and executed multiple campaigns to align with different marketing objectives and reach the most relevant audience segments.

2. Performance Max Campaign Implementation

We launched a Performance Max campaign that utilized high-quality images and videos to showcase Riddhi Display’s full inventory, enhancing engagement and attracting potential business clients.

3. Targeted Ad Copy Creation

Our team crafted compelling ad copies specifically tailored to commercial business owners. This approach ensured that only relevant customers clicked on the ads, reducing the number of junk leads.

4. Negative Keywords & Placement Optimization

We added negative placements and common negative keywords to prevent ads from appearing on irrelevant websites and searches.
This helped minimize interactions from users who were not part of the target audience, improving lead quality.

5. Continuous Campaign Optimization

We consistently analyzed campaign data and made adjustments to ad copies, keywords, assets, and bidding strategies.
This ensured that the ads aligned with specific goals and delivered improved performance over time.

6. Audience Targeting Refinement

We introduced audience segmentation to focus on commercial businesses actively searching for kitchen equipment.
This helped us attract high-quality leads from the paid campaigns.

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Results

Increased Visibility & Engagement: The campaigns generated 1,247,235 impressions, ensuring strong brand exposure in the commercial kitchen equipment market.
Higher Click-Through Rate (CTR): Achieved a CTR of 5.93%, indicating improved ad relevance and user engagement.
Cost Efficiency: The average cost per click (CPC) was significantly optimized to ₹1.41, reducing advertising costs while maintaining strong lead generation.

Improved Lead Generation: We successfully generated 73,993 clicks, driving a high volume of traffic to the website from targeted commercial customers.
Enhanced Conversion Performance: The campaign achieved 4,589.97 conversions, translating to a conversion rate of 3.76%, showcasing a substantial increase in high-quality leads.

What Clients Say?

If you’re in our service area and need a display counter, Riddhi Display is undoubtedly at the top of the search list, thanks to Icecube Digital. This visibility translates directly into business for us. Icecube Digital has exceeded our expectations, enabling me to concentrate on other aspects of business development. They truly understand our intricate needs and goals.