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Case Study

S&S Precision

S&S Precision

Army Equipment And Accessories Case Study by IceCube Digital

S&S Precision is USA based manufacturer and distributor of small Army equipment and accessories. The company was established in 2007 and currently, they have distributors in more than 15 countries

The Results

Measurable Impact

0%

Enhanced website security and protection against potential data breaches

0%

Effective conversions from customers through the user friendly contact form

0%

Modern website redesign led to improved user engagement and higher conversion rates

0%

Checkout process leading to a better customer shopping experience

0%

Dynamic display of sub-categories for easier customer navigation.

S&S Precision
S&S Precision

The Challenge

What We Set Out to Solve

  • S&S Precision’s business webshop was running on an older version of Magento 1. Magento 1 had many security vulnerabilities and there were many releases for security patch updates for older Magento 1 versions. It was necessary to install and apply those security patches so that store stays secure and there are no data leaks or loss of business if any type of malicious attack is done on the website.
  • With each installation and setup of a security patch, it was required to check the website is in working condition without any conflict or issue and their online sales are not affected.
  • The layout and design of the website were outdated and very old which was resulting in a low conversation rate on the website.
  • The checkout page was not fully optimized to provide customers with the best shopping experience.
  • The business had many extensions and customizations done in Catalog pages and personalized Contact pages.
  • The company had to make the decision to make the website secure and updated for uninterrupted sales from the online store and improve the store checkout process for better customer shopping experiences.
S&S Precision

Our Solution

How We Delivered

  • Icecube Digital team suggested upgrading the current Magento 1 store to the latest version of Magento 2 to overcome the security vulnerabilities of the previous version and make the website more effective with help of the robust and increased performance of Magento 2.
  • With the migration from Magento 1 to Magento 2, we resolved inconsistencies between all the Sales and Catalog data with a customized solution so all previous Orders are accessible for business and existing customers both. Also, we made sure that all the previous URLs are forwarded or redirected to the correct pages on the new webshop.
  • We changed the website design and layout according to current trends with mobile-friendly creativity for a better user experience.
  • With the setup of our in-house developed extension – Mageice One Step Checkout, we improved the customer shopping experience. The extension is also compatible with their 3rd party payment solution.
  • Another customized solution is developed so selected Category pages show sub-categories along with featured products dynamically for ease of customer reach.
  • A custom Contact form is created by our Magento 2 developers so that customers can submit queries related to the specific categories or products to their respective departments.

What Our

Clients Say

I’ve been collaborating with Icecube Digital for the past several years, and they have truly transformed the way we approach WordPress development. Their team consistently delivers high-quality websites that meet both our clients’ needs and our tight deadlines. Icecube Digital has been an invaluable extension of our team, providing expert support when handling complex projects and customer queries. They’re quick to respond, and their problem-solving approach is always on point. What I really appreciate is their transparent communication and their proactive suggestions that have helped us refine our processes and deliver even better results. If you’re looking for a reliable, knowledgeable partner who always brings their A-game, I can’t recommend Icecube Digital enough.
Laura Windham

Laura Windham

Creative Director

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