Increased Organic Traffic by 236%, Driving Total Revenue Growth to New Heights

Stompers Gloves is a renowned digital vendor providing premium and genuine leather gloves at cost-effective prices. As the proud owners of the distinguished brand Pratt and Hart, they offer a wide collection of men’s and women’s leather gloves and Tough Gloves for the brand police, military, and security professionals.

However, the rapidly changing market dynamics and increased competition posed significant challenges that needed strategic interventions to sustain growth and market position.

Challenges

  • The Stompers Gloves website had a slow loading speed, which resulted in higher bounce rates and lower ranking on search engines.
  • The website’s product categorization lacks structure, especially in distinguishing products based on gender, such as the Men and Women categories.
  • Their poorly thought-out website structure affected the consumer experience, ultimately affecting the conversion and engagement rates.
  • The website had an unoptimized GMB (Google My Business) profile, leading to lower visibility on local search results and decreased engagement.
  • The company’s website faced issues with spammy backlinks, as it not only leads to poor SEO results but also makes the content seem low-quality.
  • Low-quality content on their business website made their website appear amateurish, which led to a higher bounce rate.
  • Another massive setback for Stompers Gloves was the myriad of broken links on their website which also negatively impacted the brand image of the company.
  • W3C Validation is the process of checking the technical quality of a website, and this includes factors like readability and formatting. The company’s website had W3C errors, indicating the website didn’t pass the W3C validation. Hiring specialized WordPress SEO expert services could have addressed many of these issues promptly.

Solutions

  • We conducted a thorough website audit to identify areas where functionality, design, and SEO could be enhanced.
  • To attract more traffic and improve engagement rates, we introduced new and varied categories that are relevant to our target audience.
  • We enhanced the visibility and engagement of glove products by implementing specific categories tailored to their offerings.
  • We optimized the speed of the website by carrying out an extensive website speed optimization, which significantly reduced loading times and improved our website’s ranking.
  • We replaced spammy backlinks with high-quality ones to build trust with our consumers and improve our site’s SEO performance.
  • As part of our fashion SEO services, we published blog posts, multimedia content, and contextual information to engage customers, allowing them to spend more time on our website and drastically improving their user experience.
  • We resolved W3C errors, such as poor formatting and readability issues, to ensure our web pages are validated according to W3C standards, thereby enhancing the website’s accessibility and compatibility.
  • As part of enhancing local visibility and customer engagement, we managed and optimized our Google My Business profile, ensuring our local SEO strategies are effective and up-to-date.
Stompers Gloves Case Study

Results

  • Organic traffic went up by 236%
  • Organic impressions increased by 133%
  • Organic users were up by 252.8%
  • Organic conversions increased by 250%
  • Total revenue rose to 191.14%.

Hear What Our Clients Have to Say!

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian
Christian Marcello
COO at Werks Company, LLC

Request a Free Quote

We’re thrilled to connect with you! Whether you’re looking to elevate your digital presence, innovate your brand, or explore new opportunities in the digital landscape, we’re here to make it happen.

+91 9106060593 (Sales & Support)

    Countries We Serve

    United States United States
    South America South America
    United Kingdom United Kingdom
    Canada Canada
    Australia Australia
    Germany Germany
    Dubai Dubai
    Singapore Singapore
    South Africa South Africa
    Sweden Sweden
    Netherlands Netherlands
    Japan Japan
    Norway Norway
    Finland Finland
    France France
    Ireland Ireland
    Spain Spain
    Italy Italy
    India India