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Case Study

Toccin

Toccin

Scaling Luxury Fashion Online: Toccin’s Shopify Plus Journey by IceCube Digital

TOCCIN is a New York-based fashion brand with a presence in over 40 states across the US and Canada. The brand is centered around empowering women to feel confident and stylish without compromising comfort with everyday chic and iconic fashionable clothing.

It is a family-run business, and as the brand started garnering attention, the business started growing. With the increasing organic traffic, they sensed a need for a stronger and robust online store that scales with their growth.

Hence, with a motive to strengthen their digital presence, TOCCIN partnered with Icecube Digital, an experienced custom Shopify development company, to migrate their store to Shopify Plus. With our expertise and experience, we helped the brand improve its website, make shopping easier for its customers, and grow its business online.

The Results

Measurable Impact

0%

Increase in Website Visitors

0%

Increase in Conversion Rate

0%

Keywords in the Top 10

0%

New Website Users

Toccin
Toccin Case Study

The Challenge

What We Set Out to Solve

The client wanted a complete redesign of their existing website such that it could align with the current fashion industry trends, like mobile usability. So, here are the challenges that were involved in the project:

  • The website was built on the Shopify platform using a restrictive theme that didn’t allow modification in the design or custom feature integration.
  • It lacked the image change on hover functionality that allowed shoppers to preview another angle or version without visiting the product page.
  • Point of Sale (POS) orders were not showing the correct fulfillment location within the system.
  • There was no regular maintenance or dedicated technical support available to look into the technical issues and resolve them
Toccin Case Study

Our Solution

How We Delivered

Here’s how Icecube Digital and our Shopify Plus development service team created a strategy that helped TOCCIN transform its website into a more powerful and conversion-focused platform:

  • As part of our strategy, we leveraged Shopify Plus and completely redesigned their store. We aligned the new look with current fashion design trends to deliver a sleek, premium, and mobile-friendly shopping experience.
  • Our developers created a brand-new custom theme from scratch to solve the scalability problem. The client has the freedom to update, customize, and scale the store as per their need.
  • The experts integrated a custom feature that allowed shoppers to view the second image when hovering over the product image. It helped in adding more visual depth.
  • To resolve the in-store orders not syncing with the right fulfillment location, we developed a custom Shopify Plus. This app automatically updates the fulfillment location based on where the order was placed.
  • After a successful launch of the redesigned website, we set up a dedicated team for TOCCIN, which handles regular maintenance, performance checks, quick fixes, updates, and technical problems.

What Our

Clients Say

I’ve been collaborating with Icecube Digital for the past several years, and they have truly transformed the way we approach WordPress development. Their team consistently delivers high-quality websites that meet both our clients’ needs and our tight deadlines. Icecube Digital has been an invaluable extension of our team, providing expert support when handling complex projects and customer queries. They’re quick to respond, and their problem-solving approach is always on point. What I really appreciate is their transparent communication and their proactive suggestions that have helped us refine our processes and deliver even better results. If you’re looking for a reliable, knowledgeable partner who always brings their A-game, I can’t recommend Icecube Digital enough.
Laura Windham

Laura Windham

Creative Director

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