Travel By Bob Case Study: Dominating High-Volume Keywords for SEO Success

Travel by Bob, an Apple Vacation travel agent, offers a personalized and hassle-free travel experience. They provide all-inclusive travel packages, including the service for discounted flight booking, accommodation arrangements, and airport transfer.

Challenges

The travel agency’s website lacked location-specific pages, essential for attracting travelers from various regions.
The website suffered from a lack of user-friendly and engaging content that effectively meets user intent.
Despite offering quality services at competitive rates, the agency struggled to connect with its target audience due to inadequate online visibility.
The content on their website did not include click-worthy calls to action (CTAs), leading to a lower lead conversion rate.
A significant challenge was redesigning the user-unfriendly interface, which diminished the audience’s interest in their services.
The website failed to highlight the latest offers and deals, crucial for converting the audience into clients.
On-page blogs were not well-formatted or SEO-optimized, negatively affecting the agency’s global ranking.
The website’s content was generic and of low quality, failing to engage the target audience effectively.
The presence of several spam backlinks directed to irrelevant content hindered their search engine ranking.
A major issue identified was the website’s slow loading speed, a critical factor in the declining conversion rate.

Solutions

Our travel website design experts conducted an in-depth speed audit to identify the issues and eliminate each one.
Our team not only solved the issues that were degrading the speed but also integrated image optimization to improve the site performance. In addition, we implemented CSS and JavaScript minification and browser caching to increase the loading speed.
Our WordPress SEO specialist ensured adding impressive CTA buttons for better engagement and lead generation.
Additionally, expert content writers used their vast knowledge, creativity, and SEO expertise to rewrite the website content to improve the ranking.
Our expert professionals removed the spam backlinks and added the required backlinks to improve the reach of existing content.
We also highlighted the latest deals and promotional offers appealingly on web pages and blogs.
Our professional SEO team conducted thorough research to incorporate location-specific pages and effective short-tail keywords that would improve the website’s ranking and brand visibility.
Apart from all these, we consistently monitored the performance and search engine rank to ensure the strategies were improving the global ranking.
Our sharp analysis and meticulous attention to detail enabled us to update and refine the content for better and organic growth.

View Live Website

Results

90% improvement in website loading speed
Improved search engine ranking by focusing on high-volume keywords
Increased organic traffic

Improved visibility by enhancing organic impressions
Witnessed a growth in the number of organic leads

What Clients Say?

After evaluating several agencies for our marketing and SEO requirements we decided to choose Icecube Digital due to their thought out approach and competitive pricing. Their expertise has driven growth enabling us to broaden our customer reach through enhanced SEO techniques, adept social media promotions and fruitful Google ad initiatives. Since partnering with them we have observed noticeable results. If you’re in search of a marketing solution I highly recommend Icecube Digital for their top notch services and impactful strategies.

Ben

www.travelbybob.com