With the rise in digitalization, social media has become a stage where businesses can directly connect with their potential customers. According to analysis by Kepios, there are 5.24 billion social media users around the world as of January 2025. This consists of 63.9% of the total global population, and social media marketing can help your brand to engage and connect with the audience directly.
While social media marketing can be a useful addition to your digital marketing strategy, how much does social media management cost? As per the analysis, it costs around $500 – $5,000 per month on average. There are a multitude of factors that influence the costs, like the number of social media platforms you would want to manage, whether you will be working with a freelancer or an agency, and the deliverables included in the social media marketing service package.
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A strategic social media marketing helps in driving brand awareness and engagement across different social media platforms for your target audience, generating leads, and cultivating customer relationships. So, there is no straightforward approach to determining the exact social media marketing pricing. However, some aspects can help you to estimate the social media management pricing:
The workload and the time required for the social media management project vary according to the number of platforms/channels you intend to include in the service you are signing up for. The average number of social media users uses 6.83 platforms on a monthly basis. So, as per the market research, the team finds out on which platforms your audience is more active, and accordingly the number of platforms is chosen. Since each platform will require a unique strategy, the social media agency pricing might differ.
If you don’t appear in front of your audience regularly on social media platforms, you will end up being forgotten, both by the people who follow you and by the algorithm of the platform itself. The team of graphic designers, copywriters, and content writers work on creating originating, useful content for your audience that will distinguish you from your competitors. From industry-relevant know-how and quick tips to data and insights, local news, informative posts, polls, contests, and questions, the more diverse the content, the more the charges.
Advertising is the major cost driver in social media marketing packages, but with smart advertising, businesses can save money. Like vague targeting, poor creatives, and a weak call-to-action directly translate to low engagement and high ad costs. However, running optimized ads can lower the cost-per-click (CPC) or cost-per-acquisition (CPA) costs. With comprehensive analytics reports and insights, the experts can analyze which tactics are working, which target audience group is more active, etc, and refine the strategy to drive more goal-oriented outcomes.
Engagement has a direct influence on social media marketing pricing, regardless of the nature of campaigns, like whether it is a paid one or organic. Better engagement means lower ad costs because the social media platforms reward high-performing posts. Like, Facebook might charge your business $0.30 per click instead of $1.00 if your post has strong relevance. Good engagement tells the algorithm that people like your post, so that it will reduce your dependency on ad spend to stay visible.
There are different approaches you can use to make social media marketing work, like as hiring freelancers, a social media marketing agency, and the classic DIY (do-it-yourself). However, which option is suitable for your business? Let’s understand them in more detail:
Hiring a freelancer means you have a go-to person for specific tasks, who usually specializes in their niche – be it design, copywriting or strategy. They can be nimble, more flexible and budget-friendly, perfect for brands who know exactly what they need. They are self-suited and avoid a hectic payroll process, making the administrative tasks easier as well.
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Social media management agencies have the expertise and knowledge to create and implement effective strategies to build your brand online. With their full-service orchestra, you will get a complete team of specialists who collaborate to create your brand’s symphony. From graphic designers to paid ad specialists, they stay updated with the latest trends and best practices, working in harmony to reach the right audience at the right time with the right message.
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The do-it-yourself approach is all about diving into the social media pool with your own hands. Most of the famous success stories in social media happen when the individual manages their social media on their own. If you are a new entrepreneur, think of doing it yourself, as it seems easy. However, it is an expert-level job to get leads from any social network. You need to be aware of the latest trends and tactics that can maximize the chances of success, but you will have to devote time to learn and master social media marketing, which increases the burden on your shoulders.
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Are you at a crossroads trying to decide between agency vs freelancer or DIY for your social media management? Well, the choice isn’t always clear-cut. Each option offers unique benefits and could be a perfect solution based on your project’s scope, budget, and your level of involvement.
| Parameter | Freelancer | Agency | DIY |
|---|---|---|---|
| Best for | Startups and small businesses | Large and established businesses | New entrepreneurs |
| Pros | They can deliver excellent results due to the focused approach. And businesses can control your content, returns, timing, and more. | They have the team and experts to take care of each social network. Agency bridges the expertise gap, which is necessary for excellent campaign performance. | You can create content that connects with your audience and aligns with your business. You can stay focused and accountable for your results. |
| Cons | Freelancers can quit anytime, and it will be a drastic outcome if you have invested a good time training them. | The cost can be expensive, but worth it because of the experience and expertise they bring to the table. | After some point, social media marketing will become draining. It will keep you away from focusing on the core process of the business. |
| Cost | $500 – $1000 | $1500-$5000 | $100-200 per month (may be $1000-1500 for professional training |
Most businesses allocate around 5% – 25% of their total marketing budget towards social media marketing. However, with Icecube Digital, you have the flexibility to maximize the chances of reaching more customers online and earning more digital revenue without stressing your budget.
With Icecube Digital, you have the flexibility to maximize the chances of reaching more customers online and earning more digital revenue without stressing your budget. We have helped over 250 businesses of all sorts, from small businesses to enterprises, to improve their visibility and drive engagement rates. We are a customer-centric marketing agency, and we work with you to create an optimal strategy that fits perfectly with your budget. Our tailored services provide the flexibility to choose an engagement model that suits your team, giving you the confidence that your investment is in good hands.
We offer a wide range of services in our social media marketing services, and every service can be tailored to your needs. Our team is proficient in using AI and Gen AI tools to brainstorm new ideas that will bring life to your social media profile and boost engagement. Also, we have expertise in tools that automate this process and focus more on collaboration from both teams.
Here’s a list of services that we offer in our social media marketing packages:
If you have a business, a service, or a product to sell, social media marketing isn’t a choice, but rather a necessary tool in your digital marketing toolkit. Social media is always evolving. From new advertising regulations to algorithm updates, every change creates a ripple effect on your business. It is just one reason why reviewing the social media management pricing is so important – it should align with your invested time, effort and resources. Otherwise, what’s the point? Rest assured, with the right strategy and the right team, social media marketing can be a powerful tool for your business.
Knowing your social media management charges in 2025 can help you plan better and align your resources accordingly. As compared to freelancers and DIY options, going with a social media marketing agency is a suitable option for all types of businesses. With years of experience and catering to companies in different industries, they have a clear understanding of what will work best for your business.
For instance, Icecube Digital’s social media marketers use a 50-30-20 strategy for a balanced approach that leads to better results. It means that 50% of the content on your social media profile should be informative and engaging, 30% should be curated based on industry insights, and 20% should be promotional.
Whether you have just begun your journey or want to improve your results, we can help you achieve your goals. Connect with our experts today, and our social media management charges will be tailored to fit your budget.
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