Shopify Features List for eCommerce Website

Let’s accept it – selecting the right eCommerce platform for your website is not as easy as it sounds. You need to be careful with its features, functionalities, cost, support, and many more things.

But when it comes to Shopify, you don’t have to give a second thought to this eCommerce platform. Shopify is one of the most popular and widely used eCommerce platforms that allow businesses to create their online store without any technical knowledge.

Today, millions of people worldwide trust the Shopify platform for selling, shipping, and processing payments anywhere. Moreover, millions of businesses in 175 countries have made over 200$ billion USD in sales using Shopify.

So, whether you are already running an eCommerce store or planning to start one, Shopify is the right choice due to its exclusive range of features. In this article, we will see the top Shopify features list for eCommerce websites.

Let’s explore different features of this eCommerce platform:

1) Easy to Set Up

Shopify helps its users to build a complete website without having any technical knowledge about website building. This is because Shopify takes care of all the technicalities involved on their behalf. Thus, using Shopify speeds up the whole process of establishing a site and helps get your store to go live quickly. The easy-to-set-up Shopify platform provides:

• Web Builder with Easy Drag and Drop options
• Mobile Commerce Compatibility
• 100+ payment gateways
• Multiple Languages
• Unlimited bandwidth

Shopify provides a host of e-commerce website design services. This includes being able to choose from over 70 themes and over 50 languages while building a site.

Additionally, each of the pre-designed templates can be further customized to match your preferences. Its web-based website builder enables you to design your custom online store with an intuitive setting. Users also get the advantage of developing a mobile app to expand their business platform.

Moreover, you can list multiple variations of your products based on their sizes and colors and add multiple images to provide your customers with a detailed view of the same. There is no limit to the number of products you can have in your store for sale.

Apart from these, you also get to choose from over 100 payment gateways, all either free to use or involve minimal charges. Shopify even has its own payment gateway called Shopify Payments. So regardless of where you are from or where you want to sell, your customers can choose from multiple payment options.

2) Easy to Manage

Even if you’ve never used an eCommerce platform before, Shopify’s interface is simple to use and grasp. It has a number of wizards that guide you through every stage of creating your store. The following is the list of important features that reflect a user-friendly Shopify interface:

• Automated Calculation of shipping charges
• Reminders to Customers
• Calculation of Taxes
• Manage from anywhere

You also get full access to the HTML( HyperText Markup Language) and CSS( Cascading Style Sheets) of your site. This lets you modify the site you want, down to the most minute details.

Automated Calculation of shipping charges can be done based on factors like location or priority of shipment. Based on your setting, you can automate sending reminders to customers who had added products to their carts but didn’t check out.

Shopify can automatically calculate the taxes involved based on the country or state of a customer. You can add a new product, change product prices, and track and fulfill orders placed by your customers anytime you want.

Shopify lets users manage and customize their store even from their mobiles or tablets. All the information related to the orders placed and the products available, along with the payment details and shipping information, are automatically synced between your store’s site and the app with your inventory. This ensures the uninterrupted functioning of your store.

You can track order trends and traffic on your site and get detailed information related to current demands and sales.

3) Store Management Features

Shopify provides a number of tools for managing stores. You have complete control over your website’s HTML and CSS, so you can make any changes you want. You may monitor order trends and administer your store remotely. Also, you can implement the following Shopify in-built features:

• Customer Profiles, Accounts, and groups
• Email Templates
• Fulfillment Centers

Your site can also include the option for customers to create a profile. Customer profiles can help you contact your customers individually with promotional offers and notifications about new products. This can, in turn, boost your sales.

You can choose to let Shopify handle the fulfillment of your orders involving storing, packaging, and shipping, instead of doing it yourself. You can partner up with fulfillment service providers like Amazon.

Shopify can also take care of returns/ refunds of your products and update your inventory and accounts automatically in such cases. This further enhances the user experience.

4) SEO and Marketing to Boost Sales

Shopify offers SEO services like giving your pages the right titles and meta tags. It also has a range of plugins like Plugin SEO, SEO Plus, and SEO Booster that can help you to boost your sales by pointing out the problems on your site and fixing the same. Also, sitemap.xml is automatically created for your products and posts. It also offers third-party integration.

• Supports Best SEO Practices
• Automated sitemap.xml
• Social Media Integration
• Sell on Facebook

Shopify has exceptionally fast loading and response times. This can give your site an edge over the competition as Google prefers to list more quickly to load sites above the slower ones.

Shopify offers integration of your site and mobile app with social network platforms like Facebook, Twitter, and Instagram.

You also have the option to sell directly on social platforms like Facebook. Customers can buy the listed products without being redirected to your site. The payments and availability of the products are automatically synced with your Shopify account.

5) Exceptional Security

Security is one of the most important features of shopify to take care of while selling online. Your and your customer’s account details can be left exposed if your site ever gets breached. Shopify takes all the steps involved to keep you and your customers safe and handles any attempted breaches. It comes with:

• Free 256-bit SSL certificate
• Level- 1 PCI compliant

Shopify gives you a 256-bit built-in SSL or Secure Sockets Layer certificate. This protects your site from hackers and encrypts all the stored data and helps in your store’s SEO. The reason is – Google is preferential towards sites with an SSL certificate, as it shows that the customer’s data is protected and hence, ranks such sites higher in order during searches.

To process credit or debit card payments, a site should be PCI-DSS or Payment Card Industry Data Security Standard compliant. For example, Shopify is Level- 1 PCI compliant. This helps you give your customers the option to pay using their cards right from day one.

6) Top-Notch Support

Shopify provides support to its users 24/7. You can call, e-mail, or chat with their team any time you want. Also, Shopify’s help center contains guides, tutorials, FAQs, or Frequently Asked Questions.

They have also got dedicated, certified Shopify experts, engineers, and advisers called Shopify Experts. Shopify lists its experts based on factors like charges and specialization so that the users can select the best.

• Help Center
• Online Discussion Groups
• Access to Experts
• Access to Ecommerce University

Apart from these, Shopify’s e-commerce blog and forums can help you connect with thousands of experienced people and leaders across the globe. Thus, whether you’re interested in a jewelry store website design or establishing an online grocery store, you will indeed find someone to help you out.

7) Abandoned Cart Reminders

Do you know that an average of 68% of customers tend to abandon their shopping carts before they make a purchase? According to the report from baymard.com, this abandoned rate of shopping carts results in a massive drop in sales figures of any eCommerce website. Abandoned carts checkout emails are reminders provided by Shopify, allowing you to identify your customers who have added products to the cart and abandoned it. Additionally, it helps in:

• Automatically send an email to prospective customers
• Encourage your customers to buy an abandoned item
• Increase sales by sharing a link to the cart of abandoned items

Shopify allows you to send email reminders to your customers about their abandoned cart products. This automated process of Shopify helps you to save time, increase sales, and boost overall profit.

8) Shopify Analytics

Shopify offers different analytics tools, allowing you to access your online store’s performance. You can generate detailed insights into customer activities, sales, marketing, and more, helping you to optimize your business operations and make strategic decisions.

In fact, Shopify has an advanced dashboard that shares important information and metrics like overall sales, total purchases, demography, live view, product analytics, and more.

The best part is integrating with Google Analytics to boost Shopify Analytics’ capabilities. So, use this Shopify feature and create different reports like inventory, profit, loss, total sales, orders, acquisition, marketing, and other custom reports.

9) Dropshipping

With Shopify, businesses have several different ways in which to market their products effectively. One of these popular ways is called dropshipping. This way allows store owners to sell products without holding inventory. In other words, when a customer places an order, the supplier ships the product to the customer, eliminating warehousing and reducing upfront costs.

You will not have any inventory on hand. This frees up your time to focus on marketing while Shopify takes care of real-time updates on your inventory, communications with suppliers, and tracking of fulfilled orders. In short, it can support the following operations:

• No stock to keep
• Shipping directly from supplier to customer
• Access to thousands of products

10) AI-Driven Improvements

AI is rewriting the characteristics of Shopify by offering intelligent automation tools. Shopify’s AI-based product recommendation engines look into customer behavior, past purchases, and browsing patterns to provide the most relevant products, which increase conversion rates. Shopify creates content recommendations using the data that AI provides, including:

• Smart product recommendations
• Personalized shopping experience
• AI-powered customer support

Moreover, AI-based chatbots answer all the queries from customers 24/7 hours a day. Thus, the response time gets reduced, and user experience increases. Shopify offers AI-based demand forecasting to enable merchants to optimize the inventory level.

11) Digital Receipt in a Single Tap

One of the excellent Shopify website features, digital receipts allow for a smooth post-purchase interaction. Digital receipts through e-mail and SMS are generated automatically by Shopify with no effort being made manually. It can help you in a number of ways, such as:

• Generation of receipts instantaneously
• Less paper usage
• Smooth experience during checkout

With the integrations of Shopify POS, it is also possible to attach personal offers, return instructions, and secure links to track orders. This, in turn, involves customers.

12) Shopify POS

Shopify POS connects the physical and online stores with ease, allowing merchants to handle sales channels. Its centralized inventory system synchronizes stock levels in real time, thus preventing overselling. The main functions of Shopify POS are as follows:

• Combines in-store as well as online sales
• Accept multiple payment methods
• Easy inventory tracking

The POS hardware supports contactless payments, QR-based transactions, and digital invoicing, thus providing a frictionless checkout process. It also allows split payments, thus enabling customers to pay through multiple methods within a single transaction.

13) Global Expansion Features

Shopify makes cross-border commerce easier by offering storefront customization for regions. It detects the location of a customer and automatically shows pricing, currency, and language localized to that region. You can even perform the following functions:

• Selling in multiple currencies
• Support for international shipping
• Language localization

Merchants can configure international tax rules, integrate with global shipping carriers such as DHL and FedEx, and set country-specific payment options. Shopify Markets further enables tailored pricing strategies, allowing businesses to scale globally without operational complexity.

14) Multipass

Multipass is an advanced version of authentication found in Shopify eCommerce features’ list. This provides a smooth login. Overall, it supports businesses with a membership site or external sites logins. In simple words, it will help users enter the shop platform using the authentication credentials of a different site. Multipass will automatically establish an account for consumers who do not yet have one on your Shopify site. The two common login options are provided for both plus and non-plus stores:

• Single sign-on for other platforms
• Single sign-on login for customers

This will work well for a company running specific customer portal management, subscription, or learning networks that are planning to consolidate all access.

15) Fraud Analysis

The last feature in the list is Fraud Analysis. This prevents fraud and makes transactions safer, a most important feature that Shopify provides. By using machine learning algorithms, it points out high-risk orders depending on IP addresses, payment methods, and order histories using the fraud analysis tool of Shopify. It helps to:

• Detects fraud transactions and prevents it
• AI-powered risk assessment
• An alert for suspicious activity

Shopify integrates third-party fraud detection applications such as Signifyd and NoFraud to offer chargeback protection. Automatic warnings and order suggestions help merchants reduce fraud opportunities.

Shopify Your Business

Shopify offers most of these services for free. While some are chargeable, the charges are usually quite low. If you’re planning to build a store, then Shopify is your best option, especially if you are not confident in your knowledge of the technical details.

You can establish a website and get it running within a couple of days, provided you have a clear idea of what you want. So plan carefully and contact a Shopify development company with an experienced team of eCommerce developers to take care of your needs.